Google Ads Landing Page Issue — American Extractions (2025-10-22)
Overview
During the weekly call on 2025-10-22, Gilbert flagged an active issue in the American Extractions Google Ads campaign: a broken "Company Profile" page had been auto-selected by Google as a landing page destination. The page was not part of the original campaign setup, is non-functional, and is an inappropriate destination for paid traffic. While it had generated zero clicks at the time of review, it was accumulating impressions — representing wasted ad spend and a quality signal risk.
The correct landing page for this campaign is the ClearMix page.
Problem Details
| Attribute | Detail |
|---|---|
| Campaign | American Extractions |
| Affected landing page | "Company Profile" (auto-selected by Google) |
| Intended landing page | ClearMix |
| Clicks | 0 |
| Impressions | Non-zero (wasted) |
| Origin | Not set up during campaign creation; appeared automatically |
| Status at call | Fix in progress (flagged to Chris, Yashwant, and Anup) |
Why It Matters
- The Company Profile page is non-functional — it does not load correctly.
- Even with zero clicks, impressions against a broken page waste budget and can degrade campaign Quality Score.
- Google auto-selected this page without it being part of the original campaign configuration, indicating a gap in campaign governance.
Resolution
Immediate action: Delete the Company Profile page from the campaign entirely so that no ads can be routed to it. Confirm that all active ads in the American Extractions campaign point exclusively to the ClearMix landing page.
"I would delete that one. We don't want to go to the company profile with an ad. But what we need to do is just make sure that no ads are using it." — Mark Hope
Action Items
- [ ] Delete the "Company Profile" landing page from the American Extractions campaign (@Gilbert)
- [ ] Verify no active ads are using the Company Profile page as a destination (@Gilbert)
- [ ] Meet with Anup to resolve recurring conversion action tracking issues across accounts (@Gilbert)
Related Issue: Conversion Action Tracking
Gilbert noted that conversion action tracking has been a recurring problem across accounts. He plans to meet with Anup to resolve these issues comprehensively rather than continuing to address them one-off.
Related
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