Asymmetric Marketing — Website & ABM Strategy Call (2026-02-26)

Overview

During the Q2 OKR review meeting on 2026-02-26, the team identified a need to schedule a dedicated call to discuss updates to the Asymmetric website and ABM content strategy. This was raised in the context of new product capabilities — specifically the ^[1] — that the team felt should be reflected on the Asymmetric site as part of the agency's portfolio and service offering.

The call was not yet scheduled as of this meeting. Melissa and Mark agreed to hold it the following week, with Karly to be looped in upon her return.

Context

The discussion arose when Karly noted that the new ABM tooling and AI-driven capabilities being built and deployed for clients represent a genuine differentiator that isn't yet visible on the Asymmetric website:

"I think we should — Melissa and Isalia — when we're working on some Asymmetric stuff, I feel like we need to start putting that [on the website]."
— Karly Oykhman

Mark agreed and proposed a dedicated call:

"What we ought to do, Melissa, maybe next week is have a call just to talk about Asymmetric and some changes to the website and stuff."
— Mark Hope

Key Topics to Address

The following items were flagged as likely agenda items for the strategy call:

Website updates — Reflect new service capabilities including the ABM Factory, AI-generated strategy docs, and custom app/CRM development
ABM content strategy — Develop thought leadership content around ABM and AI tooling to support positioning and inbound
Portfolio additions — Showcase deliverables such as the ^[2], the ^[3], and agent-generated strategy documents

Action Items

[ ] Melissa Cusumano — Schedule call with Mark to discuss Asymmetric website and ABM content strategy
[ ] Mark Hope — Participate in Asymmetric website/ABM content call; provide direction on new capabilities to highlight

Participants (Originating Meeting)

Melissa Cusumano — ^[4]
Mark Hope — ^[5]
Karly Oykhman — ^[6]

^[1]
^[7]
^[8]