Account Manager Change — BluepointATM (2025-12-26)
Overview
During the December 26 sprint planning meeting, Melissa reported that Bluepoint clients Mike and Wade had requested a new account manager. Karly Oykhman was reassigned as the AM for Bluepoint, replacing Melissa.
Key Details
- Previous AM: Melissa Cusumano
- New AM: Karly Oykhman
- Client feedback: Satisfied with digital marketing performance; dissatisfied with content quality
- Effective: Immediately (discussed 2025-12-26)
Context
The request came via a direct phone call from the client to Mark — not through a SurveyMonkey satisfaction survey. Melissa noted that the content dissatisfaction was directed at the team's output rather than her account management, but the client's request was honored regardless.
"They oddly said the digital marketing they're very happy with, but the content they don't like. And it's like, well, the content is what the team is developing. That's not really on me."
— Melissa Cusumano
Karly had previously managed Bluepoint before this reassignment. The transition was straightforward given her existing familiarity with the account.
Implications
- Content quality: The client's dissatisfaction with content should be flagged as an active concern. The team producing Bluepoint content should be made aware of the feedback.
- CallRail: Melissa noted that Bluepoint will require CallRail numbers set up for state pages — a task Karly will need to get up to speed on, as she has not previously configured CallRail numbers.
- Workload: Karly's reassignment to Bluepoint coincides with her new lead role on [1]. She returns full-time on January 7, which should provide sufficient capacity.
Related
- [2]
- [3]
- [4]