Website Health & Call Analysis — 2026-04-05

Overview

Pre-call sync between Mark Hope and Karly Oykhman ahead of the Bluepoint client call. The session covered three areas: (1) Bluepoint's backend website health metrics to counter client dissatisfaction with front-end issues, (2) call answering and form submission data revealing a significant lead-response gap, and (3) a Doodla Farms inventory process fix. The Bluepoint call itself was scheduled for 1 PM.

Attendees: Mark Hope, Karly Oykhman (Asymmetric)

Key Decisions

• Present backend metrics proactively on the Bluepoint call. Since the client has expressed dissatisfaction focused on front-end issues, the team will walk through backend health data (Ahrefs, Lighthouse, SSL, DB cleanup) to demonstrate ongoing optimization work the client cannot see themselves. Karly will cue Mark to present the live demo during the call.
• Alt Text AI will be run live during the call to demonstrate auto-generation of alt text across the remaining 30 pages, bringing coverage to near-100%.
• Gravity Forms / HubSpot double-counting to be investigated before presenting form data. The 99 form entries in 30 days are suspected to be ~50 unique submissions counted twice due to both Gravity Forms and HubSpot logging the same submissions.
• Doodla Farms inventory format change confirmed. Gilbert will provide inventory in box and pallet quantities (with weight) going forward, eliminating manual unit-to-box math that creates ordering error risk.

Website Health — Bluepoint

Bluepoint has raised concerns about website maintenance, focusing on visible front-end issues. Backend metrics tell a different story.

Performance

SEO

Alt text coverage at 89% reflects a ceiling: remaining gaps are non-image files (PDFs, etc.) that cannot carry alt text. The Alt Text AI plugin will be run live on the call to close remaining image gaps across ~30 pages.

Security

• SSL hardened from flexible to A+ rating
• Pingbacks secured

Call Answering Analysis — Bluepoint

"We answered 16 out of 29. Answer rate's only 55%, so it's not great." — Mark Hope

Call Volume (Last 30 Days)

Root Cause

Most missed calls occur between 5–9 PM — a window when staff are unavailable. Timezone is likely Central Time (Bluepoint is a national operation), but this needs confirmation.

AI Call Intelligence

Each call is analyzed by AI to surface:
- Intent: appointment, inquiry, pricing, emergency, sales-ready
- Sentiment: caller mood and urgency
- Recommended action

This data is available per-call and in aggregate, and will be presented to the client.

Form Submission Analysis — Bluepoint

• Reported volume: 99 form entries in the last 30 days
• Suspected actual volume: ~50 unique inquiries
• Suspected cause: Gravity Forms and HubSpot both logging the same submission, resulting in a 2× count
• Status: Mark to investigate and resolve before or after the client call

Even at 50 unique submissions, volume is substantial and consistent with the client's own report that they are receiving a high number of inquiries.

Doodla Farms — Inventory Process Fix

Problem: Gilbert was providing inventory in unit quantities (e.g., "716 one-pound units"), requiring Karly to manually calculate box and pallet counts — a process prone to ordering errors.

Solution: Gilbert will now provide a reformatted spreadsheet with:
- Box quantities per SKU
- Pallet quantities (full/half)
- Weight per order unit

No action required from Karly; Gilbert is implementing this change directly.

Action Items

Related

• ^[1]
• ^[2]