Account Termination — Capital Bank (2025-11-14)
Overview
Capital Bank terminated their engagement with Asymmetric on or around 2025-11-14. The account was a $1,500/month retainer. The termination was communicated via email and came after a period of low engagement and stalled deliverables. The client's email noted that Sebastian was "great," suggesting the departure was driven by internal factors rather than dissatisfaction with the team.
Account Context
- Monthly value: $1,500/mo
- Account manager: Sebastian
- Relationship notes: Client had security restrictions that limited website access and scope of work. Deliverables (including blogs) had been on hold for an extended period. The client had been largely unresponsive for one to two months prior to termination.
- Key contacts: Ben (new internal contact at Capital Bank), Amy (prior contact)
Termination Details
- Reason given: Internal pivot / change in direction
- Team assessment: The account was acknowledged as difficult to service — security constraints prevented normal website access, limiting the value Asymmetric could deliver. Leadership noted that clients who aren't seeing impact are unlikely to stay long-term.
- Tone of departure: Amicable; client praised Sebastian in the termination email.
Key Decisions
- Sebastian will follow up with the client to request specific feedback on why they terminated and what direction they are moving in.
- Feedback is considered valuable regardless of account size, and the team should not expect the client to be overly polite in their response.
Action Items
- [ ] Sebastian to send follow-up email to Capital Bank requesting feedback on termination reasons and new direction. (@Sebastian)
Related
- [1] — Account manager for Capital Bank
- [2] — Source meeting where termination was discussed