Strategy Deck Update — 2026-01-16
Overview
During the [1], Melissa reported a positive call with Citrus the previous day. The strategy deck — prepared by the agency — is currently being reviewed and updated by the client before they sign.
Ben has been involved in the account, though Melissa noted she expects to remain hands-on given the depth of the strategy work.
Status
- Deck status: Client is making their own edits/updates before signing
- Next step: Client returns the updated deck → agency reviews → move forward with engagement
- Account lead: Melissa (hands-on); Ben involved in a supporting role
Notes
"I had a good call with Citrus yesterday, so again, thank you for that document. That was fabulous. I'm making some updates. They're making updates before they sign it, and then we'll move forward."
— Melissa Cusumano, 2026-01-16
Related
- [2]