Weekly Call w/ Karly — 2025-11-03 (Crazy Lenny's)
Meeting: Weekly sync with Karly Oykhman and Mark Hope
Attendees: Karly Oykhman, Mark Hope
Source: Fathom recording
Overview
This call addressed two Crazy Lenny's items: a quote correction for a new eFlow brand B-roll video shoot, and a reminder of the agency's vendor communication protocol. A minor Moz package setup question was also resolved.
Key Decisions
eFlow Video Quote Corrected to $3,500
Crazy Lenny's (contact: Steve) wants a B-roll video for their eFlow e-bike brand to play on in-store TV screens. The vendor (Dan) will film it.
The quote went through two corrections:
| Step | Amount | Notes |
|---|---|---|
| Dan's initial quote to Karly | $2,500 | Dan misquoted; didn't fully understand scope |
| Karly's initial quote to Steve | $2,500 | Passed through without agency margin |
| Dan's revised vendor cost | $3,000 | Corrected after scope clarification |
| Final client quote (Steve) | $3,500 | $3,000 vendor cost + 20% agency margin |
The standard agency margin on vendor work is 20% (e.g., $2,000 vendor cost → $2,500 client invoice, $3,000 vendor cost → $3,500 client invoice).
Vendor Communication Protocol Enforced
Mark clarified the standing rule: all vendor-to-client communication must route through the agency. If Dan receives a direct inquiry from a Crazy Lenny's contact, he must notify the agency first rather than engaging independently. This protects both the client relationship and the agency's margin.
Karly will email Dan directly to reinforce this protocol.
Moz Package: $20/month
Crazy Lenny's was not yet set up on Moz. Yashwant was asked to set them up but needed package confirmation. Mark confirmed: use the $20/month package.
Action Items
- [ ] Email Steve (Crazy Lenny's) with revised eFlow video quote of $3,500 (@Karly Oykhman)
- [ ] Email Dan: route all Crazy Lenny's inquiries through Karly; bill via AAG (@Karly Oykhman)
- [ ] Tell Yashwant to set up Crazy Lenny's on Moz at the $20/month package (@Karly Oykhman)
Related
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