Spend Adjustment — Q1 2026
Overview
Crazy Lenny's has temporarily reduced their monthly retainer spend from $5,000 to $2,000/month for a period of three months, with a commitment to return to full spend in April. Mark discussed this directly with Steve from Crazy Lenny's over lunch.
This reduction was flagged as a meaningful near-term revenue impact, occurring during a period when the agency is already experiencing declining monthly cash-in numbers.
Details
| Item | Value |
|---|---|
| Previous monthly spend | $5,000 |
| Reduced monthly spend | $2,000 |
| Duration | 3 months (Q1 2026) |
| Expected return to full spend | April 2026 |
| Decision maker | Steve (Crazy Lenny's) |
Context
The spend cut was communicated by the client, not initiated by the agency. Mark met with Steve for lunch and the adjustment was agreed upon at that time.
This reduction comes at a difficult moment financially — the agency reported $102k in outstanding invoices and declining monthly revenue (Sep: $131k → Oct: $105k → Nov: $85k). The Crazy Lenny's cut contributes to the revenue pressure heading into Q1. See [1] for broader context.
Action Items
- [ ] Account for reduced Crazy Lenny's revenue in Q1 2026 cash flow planning
- [ ] Confirm April restart of full $5k/month spend with Steve ahead of time
Related
- [2]
- [3]