2026 Q1 OKRs — Crazy Lenny's E-Bikes

Overview

Q1 2026 OKRs for Crazy Lenny's were developed by Karly Oykhman following a direct conversation with Steve (owner). The client is a brick-and-mortar e-bike retailer with no online sales channel. Sales and store visits are both down year-over-year. The three objectives focus on driving foot traffic, reducing seasonal revenue volatility, and deepening existing customer relationships.

These OKRs were reviewed in the ^[1] meeting. Final drafts are to be shared with Mark by EOY.

Objectives & Key Results

O1: Increase Store Visits

Steve's stated top priority. More foot traffic is the primary lever for reversing the sales decline.

Key Results:
- Track "Get Directions" clicks in Google Analytics/Ads as a proxy for intent-driven visits
- Research and propose door-beam traffic counters (e.g., infrared beam counters) to measure actual in-store foot traffic
- Gain access to POS sales data to correlate traffic with purchase conversion rate

Notes from review: Mark suggested researching low-cost digital photo-eye counters that could be installed at the store entrance. Steve currently has no reliable way to quantify traffic — he describes busy days anecdotally. Visibility into POS data (potentially via Stripe or equivalent) would allow us to track daily sales volume and conversion rate from visits.

Open action: Research door-beam traffic counter options and propose to Steve. Ask Steve for POS data access. (Owner: Karly Oykhman)

O2: De-Seasonalize the Business

Crazy Lenny's currently generates little to no revenue for approximately five months of the year. This puts extreme pressure on the remaining seven months and represents a structural risk to the client relationship.

Key Results:
- Identify and propose at least one viable winter revenue stream by end of Q1
- Track revenue or bookings from any new off-season offering

Potential tactics to explore (brainstormed in meeting):
- Bike storage: Offer seasonal storage for customers who lack space (e.g., apartment dwellers)
- Winter accessories: Promote cold-weather riding gear, studded tires, or hunting bikes
- Indoor riding course: Partner with or create a facility offering indoor riding, ramps, or skill-building during winter months
- Complementary seasonal products: Evaluate whether adjacent categories (skis, ice skates, etc.) are feasible

Open action: Brainstorm de-seasonalization options and bring a concrete proposal to Steve. (Owner: Karly Oykhman)

O3: Strengthen Customer Relationships

E-bikes are durable goods — repeat bike purchases are rare. The focus here is on post-purchase expansion and advocacy rather than re-acquisition.

Key Results:
- Increase accessory sales (helmets, bags, carriers, service packages)
- Launch or formalize a loyalty program: track discount card usage among past buyers
- Launch a referral program: track referral-driven new customer visits or purchases

Notes from review: Mark framed this within the full customer journey — from awareness through advocacy. For Crazy Lenny's, the most actionable post-purchase stages are expansion (accessories, storage, service) and advocacy (user-generated content, referrals, word-of-mouth). A loyalty discount card for returning customers is a concrete, measurable mechanism.

Open action: Ask Steve for POS data access; propose loyalty and referral program structure. (Owner: Karly Oykhman)

Key Decisions

20% monthly Amazon growth target was rejected (not applicable — this note belongs to Doodla; included here for context that growth targets must be grounded in current trajectory)
Traffic measurement is a prerequisite for O1 — without a counter or POS integration, the KR cannot be tracked meaningfully
De-seasonalization is a strategic priority, not just a tactical add-on; Mark flagged it as one of the client's biggest structural weaknesses

Action Items

[ ] Research door-beam / infrared traffic counter options; propose to Steve (@Karly Oykhman)
[ ] Ask Steve for POS sales data access (@Karly Oykhman)
[ ] Brainstorm winter de-seasonalization options; bring proposal to Steve (@Karly Oykhman)
[ ] Propose loyalty program and referral program structure to Steve (@Karly Oykhman)
[ ] Finalize Q1 OKR draft and share with Mark by EOY (@Karly Oykhman)

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