Google Merchant Center Product Sync Issue
Overview
During the [1], it was discovered that newly added products on the Doodla site are not appearing in the Google Merchant Center product feed. The Merchant Center account itself is configured and operational, with two existing products under review, but new additions are not syncing as expected.
Account Setup Context
Mark configured a parent Google Merchant Center account for Doodla with sub-accounts for individual clients (including Old World). The product feed — labeled "Google Shopping Feed" — contains 54 products as of the call date. Products are housed under this shared feed rather than under the individual sub-account streams.
The Problem
A newly added product, einkorn flour (possibly two words), was added to the Doodla WooCommerce/WordPress site by Karly but did not appear in the Merchant Center feed when searched. A second potentially new product, Bluehaven, was also flagged as possibly missing from the feed.
The feed is expected to update automatically via a product feed sync, but the new items are not surfacing. It is unclear whether the issue is:
- A feed refresh delay (feed may not have re-crawled yet)
- A product configuration error on the site side (Karly noted she "might have done something wrong" when adding the product)
- A feed mapping or filter issue excluding new products from the active feed
Current Feed Status
| Item | Status |
|---|---|
| Existing products (2) | Under review (24–48 hr window, expected same day) |
| Google Shopping Feed | 54 products, last dated at time of call |
| Einkorn flour | Not found in feed |
| Bluehaven | Not found in feed |
Action Items
- [ ] Karly — Investigate why new Doodla products are not syncing to the Merchant Center feed; verify product was added correctly to the site (check WooCommerce product settings, visibility, and feed plugin configuration)
- [ ] Mark / Karly — Manually check the Google Shopping Feed after the next scheduled crawl to confirm whether einkorn flour and Bluehaven appear
- [ ] Confirm whether sub-account streams (Old World, Doodla) need products assigned separately or whether the parent Google Shopping Feed covers all
Related Notes
- The Merchant Center account was freshly configured; two initial products were approved or near-approved at the time of the call
- Free organic Google Shopping traffic is expected once products are approved — resolving the sync issue is important for capturing this traffic promptly
- Old World also has a sub-account under the same Merchant Center setup; see [2] for context on that account's needs
Related Pages
- [3]
- [4]