Q1 OKRs — 2026
Objectives and key results for Doudlah Farms covering Q1 2026, established during the [1]. The overarching theme is sales growth across all channels, with particular urgency on accelerating the website, which is significantly underperforming relative to Amazon.
Context
As of November 2025, the channel split is stark:
| Channel | Monthly Revenue |
|---|---|
| Website | ~$8,000 |
| Amazon | ~$126,000 |
Website sales have grown slowly — roughly $500–$600/month over the prior four months ($4,200 → $5,100 → $6,500 → $6,900 → $8,000). Amazon is already at ~10% monthly growth. The Q1 plan is designed to close that gap and open new revenue channels.
Objective 1: Accelerate Website Sales
Goal: Achieve 10% month-over-month growth in website revenue.
At the current $8k/mo baseline, 10% growth targets roughly $1,000 in incremental revenue per month — modest in absolute terms but a meaningful acceleration from the current trajectory.
Key Results
- Build high-quality landing pages for core product lines (currently drafted but not complete)
- Optimize Google Ads for conversions on those landing pages
- Launch new campaign types: Shopping ads and Retargeting campaigns
Notes
Landing pages are a prerequisite for meaningful ad performance. Running ads to weak or generic pages has limited the impact of Google Ads to date. Once landing pages are live, Shopping and Retargeting campaigns become viable levers.
Objective 2: Maintain Amazon Growth
Goal: Sustain ~10% monthly growth on Amazon.
Amazon is the primary revenue engine at $126k/mo. The focus here is continuity and margin improvement — not a major strategic shift. At 10%/mo, the channel is on track to exceed $250k/mo by end of year.
Key Results
- Continue optimizing existing Amazon ad campaigns
- Protect organic rankings by preventing stockouts (see [2])
- Monitor and improve product reviews (packaging improvements underway for Old World Popcorn)
Objective 3: Expand B2B & Retail Channels
Goal: Drive wholesale/bulk orders and increase presence on retail shelves.
Key Results
- Support outreach to retail buyers (Walmart, regional grocery, specialty food)
- Develop B2B-focused website content and email campaigns
- Assist with bulk commodity sales (popcorn, beans) where applicable
Notes
The warehouse project was explicitly scoped out of Q1 — if Doudlah Farms requests help, the team will step in, but it is not a proactive focus area. B2B email campaigns are a downstream step; the website must first be capable of supporting B2B inquiries.
Related
- [3] — separate $4k/mo engagement funded by state grant, covers popcorn brand work that overlaps with B2B/retail objective
- [2] — stockout risk directly threatens Amazon organic rankings and Objective 2
- [4]