Foundational SEO Kickoff
Overview
Foundational SEO work for Shine Construction Cleaning was initiated as of the week of 2025-11-10. The site was recently added to Ahrefs tracking, marking the formal start of SEO monitoring and optimization for this client.
Status
- Phase: Foundational SEO in progress
- Ahrefs tracking: Active (recently added)
- Assigned: Yashwant Khare
Background
Shine Construction Cleaning had been on the team's radar for some time prior to kickoff. Yashwant and Sebastian worked through some backend issues on the site before SEO work could begin in earnest. The site is live.
"We just got Shine into Ahrefs, so he just started on that… him and I have had some stuff we've had to work through in the back end of their site, kind of some problem solving, but he's been very helpful with it."
— Sebastian Gant, 2025-11-10 standup
Work Completed
| Date | Task | Owner |
|---|---|---|
| 2025-11-10 | Site added to Ahrefs | Sebastian / Yashwant |
| 2025-11-10 | Foundational SEO begun | Yashwant Khare |
Next Steps
- Continue foundational SEO work across the site
- Yashwant to flag any blockers to the AM as they arise
- Monitor health score trajectory in Ahrefs as baseline is established
Notes
- Unlike [1] and [2], Shine is a hosted site, which gives the team more direct access to implement changes
- Foundational SEO for Shine is lower priority than health score remediation for Didion (currently 74) and Axley, both of which are unhosted — see [3]
Related
- [3]
- [4]