PaperTube HubSpot Email Build

Overview

During the ^[1], the team defined ownership and approach for an upcoming batch of email builds for ^[2]. These are simple, text-only marketing emails to be built in HubSpot and assigned to ^[3] based on platform fit and workload balancing.

Assignment

Scope & Approach

• Approximately 30 emails in the pipeline; copy not yet finalized as of 2026-01-22
• Emails are text-only — no graphics, no HTML template required
• Simpler build complexity compared to the ^[4], which requires custom HTML in Salesforce Account Engagement
• The division of labor was deliberate: Avoke handles PaperTube's straightforward HubSpot builds; Raphael handles the more complex Salesforce/Account Engagement work for Cora Italia

"It's not a true marketing email, there's no graphics or anything, so we don't have to do HTML for that one." — Karly Oykhman

Context & Rationale

The email build assignments were made during a broader developer workload rebalancing discussion. The team was managing a high volume of upcoming email builds across multiple clients and platforms. The decision to assign PaperTube to Avoke (rather than Raphael) was driven by:

1. Platform simplicity — HubSpot is more intuitive than Salesforce Account Engagement; no HTML authoring required for text-only emails
2. Workload distribution — Raphael was already being assigned the Cora Italia Salesforce build plus new page builds for Overhead and Advanced Health & Safety
3. Avoke's availability and willingness — Avoke confirmed she was comfortable taking this on

Status

• Copy: Not yet complete as of 2026-01-22; Karly is working on it
• Task creation: Pending copy completion before tasks are formally created in the project management system
• Timeline: Karly expected copy to be ready within approximately one week of the meeting

Related

• ^[5] — parallel email build effort using a different platform and developer
• ^[6] — separate 3-email HubSpot flow assigned to Raphael (automation handled by Karly)
• ^[7]