Catalog Redesign & Website Expansion — 2026-03-27

Overview

During the ^[1], Karly relayed a request from Quora Italia for two separate project quotes related to their plaster cast catalog. The request originated from a third-party contact (hired by client Jim without notifying the Asymmetric team) who reached out to Karly directly.

Mark is responsible for preparing both quotes.

Background

Quora Italia holds what is described as the world's largest collection of hand-designed plaster casts. They currently have a catalog of this collection built informally in Canva and exported as a PDF. The catalog functions as a quasi-e-commerce showcase — customers can browse the collection and request a specific cast to be produced from an existing mold.

A third party was hired by the client to develop this catalog without informing the Asymmetric team. That individual subsequently contacted Karly to flag that the catalog wasn't being leveraged, prompting this quote request.

Requested Quotes

Option 1 — Catalog Redesign (Print-Ready PDF)

Scope: Redesign the existing Canva-built PDF into a professional, print-ready catalog
Source material: Canva PDF (downloaded and shared with team)
Deliverable: A polished, professionally designed catalog suitable for both digital distribution and physical printing

Option 2 — Website Expansion (9 New Pages)

Scope: Build 9 new pages on the existing Quora Italia website to showcase the catalog content
Deliverable: Web-native catalog pages integrated into the client's current site

Action Items

[ ] Karly — Send Quora Italia quote requirements to Mark (Melissa may have emailed details on 2026-03-27)
[ ] Mark — Prepare two-option quote (catalog redesign + 9-page website build) and send to Karly

Notes

Melissa sent relevant project details via email on the morning of 2026-03-27 — Mark should reference that email for scope specifics
The client contact who initiated this request is described as difficult/unconventional; Lincoln had previously avoided engaging with him
No recording exists of the client call where this was discussed (client declined to be recorded)

^[2]