Dropped Page Recovery — Ahrefs Analysis

Overview

During the week of 2025-11-10, Yashwant prepared recovery suggestions for a dropped page on the Quarra Stone website. The analysis was based on keyword and ranking data pulled from Ahrefs. This article captures what is known from the standup mention and serves as a reference point for ongoing recovery work.

Source: Mentioned in ^[1]. Full detail on the analysis was not discussed in the meeting; this article should be updated as work progresses.

Context

Quarra Stone experienced a page ranking drop that came to the team's attention prior to the 2025-11-10 standup. Yashwant identified the affected page and used Ahrefs keyword and ranking data to develop a set of recovery recommendations.

This is part of broader SEO work Yashwant is managing across multiple clients. See ^[2] for the wider prioritization framework being applied across the portfolio.

What Was Done

Pulled keyword and ranking data from Ahrefs for the affected page
Identified likely causes of the ranking drop based on keyword movement
Prepared a list of suggestions to address the dropped page

Recovery Suggestions

⚠️ Stub: The specific suggestions were not detailed in the standup transcript. This section should be populated directly from Yashwant's Ahrefs analysis document or a follow-up conversation.

Suggested areas to investigate and document here:

Which page dropped, and from what position to what position
Target keywords affected
Competing pages that gained ranking during the same period
On-page factors identified as contributing to the drop
Recommended content, technical, or link-based interventions

Next Steps

[ ] Yashwant to share the full Ahrefs analysis and suggestion list for this page
[ ] AM to review suggestions with client and confirm which to implement
[ ] Track ranking recovery over subsequent weeks in Ahrefs

^[1]
^[3]