Reynolds Transfer: Careers Page Heading Structure Correction (2026-01-29)

Overview

During a routine Ahrefs audit of the Reynolds site, an error flagged the careers page for a heading structure problem. The issue was diagnosed, corrected using an internal automation agent, and resolved within the same session. This fix was part of a broader discussion about establishing weekly Ahrefs maintenance habits across all client sites.

See also: ^[1] | ^[2]

Issue Detected

Source: Ahrefs site audit
Page: /careers (Reynolds Transfer)
Ahrefs Error Label: "Multiple title tags"

Note: The Ahrefs error description was slightly misleading. The actual problem was not duplicate <title> tags but rather multiple H1 heading tags on a single page — a common mislabeling in Ahrefs audit output.

Diagnosis

An internal automation agent was used to log into the Reynolds WordPress backend, fetch the careers page, and analyze its heading structure. Findings:

• Before: Five H1 tags on the page
• Expected structure: One H1, with subordinate sections marked as H2s

The page is built with the Divi theme/builder. The agent analyzed the page content and determined the correct semantic hierarchy before making changes.

Fix Applied

The automation agent corrected the heading structure directly in HTML, bypassing the need to navigate Divi's visual editor. It then cleared the site cache to ensure the changes propagated immediately.

After:
- 1 × H1: "Careers at Reynolds"
- 4 × H2s (previously incorrectly tagged as H1s)

The fix was confirmed live in the browser. A new Ahrefs crawl was initiated to clear the error from the audit dashboard.

Broader Context: Reynolds Site Quality

This fix surfaced a larger concern about the overall quality of the Reynolds site. The careers page is representative of a site-wide pattern:

• Services pages are fragmented and poorly structured
• Design is inconsistent and does not meet current standards
• Multiple pages likely have similar heading or content issues

Recommendation raised in session: Discuss a full site rebuild with Melissa. Reynolds is a long-standing client and the site warrants a proper overhaul rather than continued piecemeal fixes.

Action item: ^[1] — Email Melissa re: Reynolds site rebuild proposal (assigned: Ben San Fratello)

Action Items from This Session

• [x] Correct heading structure on careers page (completed in-session via automation agent)
• [ ] Create ClickUp task for Melissa: clean up remaining Reynolds page heading structures
• [ ] Email Melissa re: Reynolds site rebuild proposal
• [ ] Run new Ahrefs crawl and confirm error is cleared

Workflow Note: Weekly Ahrefs Maintenance

This fix was used as a live demonstration of the recommended weekly maintenance routine:

1. Block 30 minutes weekly to review client sites in Ahrefs
2. Identify errors (broken images, heading issues, 4xx/5xx responses, etc.)
3. For small fixes: resolve directly in WordPress and flush cache
4. For larger issues: create a ClickUp task and escalate to Melissa or the dev team
5. After fixing: trigger a new Ahrefs crawl to confirm resolution

See the related Exterior fix from the same session: ^[3]

Related

• ^[1]
• ^[2]
• ^[3]
• ^[4]