Smart Lock Campaign Update — Multi-Lock Strategy (2025-11-04)

Overview

Trachte (and its sister account TractRight) previously ran Google Ads promoting a single proprietary product — the Passport Lock. Trachte has since partnered with multiple smart lock companies and built a new Lock Solutions landing page featuring all available options. Ad campaigns need to be updated to reflect this expanded offering.

This update was discussed during the ^[1] and assigned to Paul for implementation.

Background

Old strategy: Ads in both the Trachte and TractRight Google Ads accounts promoted the Passport Lock specifically (e.g., headline: "Passport Lock by Trachte").
New strategy: Trachte now partners with multiple smart lock vendors. A new "Lock Solutions" page on each site aggregates all available lock options.
Trigger: Client meeting the day prior (2025-11-03) surfaced this need. Sebastian noted the Fathom recap from that meeting contains full context and next steps.

Campaign Changes Required

Ad Copy

Remove all references to "Passport Lock" by name.
Replace with general smart lock messaging. Suggested directions from the meeting:
"Smart Entry System"
"Smart Lock Solutions Help You Operate Smarter"
"Find the Right Solution for Your Facility"
"Modernize Your Access"
Copy should be facility/property-management oriented and brand-agnostic across lock vendors.

Landing Page URLs

Trachte account: Point to the Trachte Lock Solutions page (Sebastian to add link to meeting doc).
TractRight account: Point to the TractRight Lock Solutions page (Sebastian to add link to meeting doc).

Implementation Approach

Do not edit existing active ads. Instead, create new ad variations within the existing Smart Lock ad groups.
Set new ads to paused status.
Sebastian will review the new ads, then pause the old ones and activate the new ones.

Accounts Affected

Account	Campaign	Notes
Trachte	Smart Lock (Search)	Active ads reference "Passport Lock by Trachte"
TractRight	Smart Lock / Passport (Search)	Active ads also reference Passport Lock

Action Items

[ ] Paul: Create new paused ad variations in both Trachte and TractRight Google Ads accounts with updated copy and new landing page URLs. ClickUp task created by Sebastian.
[ ] Sebastian: Add Trachte and TractRight Lock Solutions page URLs to the shared meeting document.
[ ] Sebastian: Review new ads from Paul; pause old ads and activate new ones upon approval.
[ ] Paul: Review the Trachte Fathom recap from 2025-11-03 for full client context before writing copy.

The Trachte Big Ideas Show event ad campaign (run around the same time) was considered a success — event-targeted ads with a belt buckle giveaway promotion performed well.
A Spotify ad campaign is also in planning for Trachte: 30-second audio clip + customer list targeting. No action required yet.
A future bundled lock promotion is anticipated; Trachte will submit a brief when ready. No action required yet.

^[2]
^[3]