wiki/knowledge/amazon-strategy/doudlah-farms-fba-reorder-process.md Layer 2 article 586 words Updated: 2026-04-05
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Doudlah Farms FBA Reorder Process

Step-by-step methodology for identifying and sizing Amazon FBA replenishment orders for [1]. Established during an inventory sync between Mark Hope and Karly Oykhman.

Overview

Reorders are triggered by low stock levels relative to monthly sales velocity. The goal is to maintain approximately three months of forward inventory at FBA at all times, ordering in box-level quantities derived from the product data tab.


Step 1 — Identify Items Needing Reorder

Open the Doudlah inventory spreadsheet and check the "Inbound to FBA" column (column H). This reflects stock already in transit or received at Amazon, so it should be included in your available supply calculation.

Reorder threshold:
- Must reorder: items with fewer than 2 months of stock remaining
- Optional / aggressive: items with fewer than 3 months of stock remaining

Items already showing large inbound quantities (e.g., black beans: 882, yellow cornmeal: 1,100) do not need to be reordered.

Product category notes:
- 25 lb products (except black beans and pinto beans) move slowly — deprioritize unless stock is critically low
- High-velocity SKUs (popcorn, black beans) may warrant full-pallet orders


Step 2 — Calculate 3-Month Supply Quantity

Use the velocity column (column M) to find monthly unit sales for each flagged item.

Formula:

Target order quantity = Monthly velocity × 3

Examples from session:

SKU Monthly Velocity × 3 Months Target Qty
Yellow Cornmeal 1.5 lb 117 units/mo × 3 351 units
Buckwheat Flour 5 lb 15 units/mo × 3 45 units

Note: Because stock is already low when reordering, the 3-month target effectively replenishes to ~3 months from near-zero.


Step 3 — Convert Units to Box Count

Navigate to the Product Data tab in the inventory spreadsheet. Locate the SKU and find:
- Units per box
- Units per pallet (for reference on high-velocity items)

Formula:

Boxes needed = ceil(Target quantity ÷ Units per box)

Examples:

SKU Target Qty Units/Box Boxes to Order
Yellow Cornmeal 1.5 lb 234 units* 18 13 boxes
Buckwheat Flour 5 lb 45 units 6 8 boxes (45 ÷ 6 = 7.5, round up)

*Note: In the session example, Mark used 234 (117 × 2) as the working number given near-zero current stock, then divided by 18 units/box = 13 boxes.

For high-velocity SKUs, check whether the target quantity approaches a full pallet — if so, order a full pallet for shipping efficiency.


Step 4 — Compile and Send to Jason

Assemble the complete order list (SKU, target quantity, box count) and send to Jason (Doudlah's supplier contact) asking for an availability / ship date.

⚠️ Do not attempt to create the order in Amazon Seller Central without a confirmed date — the system requires a date and entering an incorrect one causes fulfillment problems.


Step 5 — Schedule Seller Central Walkthrough

Once Jason confirms a ship date, book a 45-minute session with Mark to walk through creating the inbound shipment in Amazon Seller Central together.

This step involves specifics that are easy to get wrong; the first few orders should be done with oversight before Karly handles them independently.