wiki/knowledge/amazon-strategy/old-world-popcorn-fba-inventory-bug.md Layer 2 article 351 words Updated: 2026-04-05
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amazon fba inventory old-world-popcorn doudlah-farms blocker

Old World Popcorn FBA Inventory Bug

Overview

A critical FBA inventory discrepancy was identified for the Old World Popcorn brand during the March 27, 2026 weekly sync. Both the yellow and white popcorn SKUs are displaying zero FBA inventory on Amazon despite physical stock being available. This prevents customers from placing orders through Fulfilled by Amazon, directly impacting sales.

The bug was first flagged via an email from Jason Doudlah, who reported that a customer attempted to order but was blocked at checkout.

Status

Open / Under Investigation — Gilbert Barrongo (Asymmetric) is actively investigating the root cause.

Details

Field Value
Affected Brand Old World Popcorn
Affected SKUs Yellow Popcorn, White Popcorn
Symptom Amazon shows zero FBA inventory
Actual Inventory Stock confirmed available
Impact Orders blocked; customers cannot complete purchase
Assigned To Gilbert Barrongo
Reported 2026-03-27

Context & Business Impact

Old World Popcorn's Yellow Popcorn is the brand's top seller on Amazon — notably, it outsells Doudlah Farms' own yellow popcorn, reversing the ranking between the two brands. Any disruption to FBA fulfillment for these SKUs represents a direct and meaningful revenue loss.

This bug is occurring during a period of strong Amazon recovery. March 2026 sales were trending toward ~$132k for the month, driven largely by organic unit growth. Losing FBA availability on top-performing SKUs risks interrupting that trajectory.

Additionally, the TS Foods popcorn project — which depends on Amazon sales to recapture costs via the [1] — makes healthy popcorn sales on Amazon especially critical at this time.

Action Items