BluePoint Logo & Brand Refresh
Overview
BluePoint ATM underwent a logo refresh that added a registered trademark symbol (®) to the mark. As of the March 2026 marketing review, the rollout across all brand touchpoints was substantially complete but not fully finished. This article tracks what has been updated, what remains pending, and the decisions made about the remaining collateral.
Rollout Status
Completed
| Asset | Status |
|---|---|
| Business cards | ✅ Updated |
| Pitch decks | ✅ Updated |
| Sales decks | ✅ Updated |
| LinkedIn company page | ✅ Updated |
Pending / In Progress
| Asset | Status | Notes |
|---|---|---|
| Website header logo | 🔄 In progress | Karly to add ® to site header same day as meeting |
| Sales sheets (Integra / Sodexo one-pagers) | ⏳ Awaiting instructions | Mike Stebbins and Wade Zirkle to provide specific direction on layout and ATM wrap imagery before Karly updates |
Sales Sheet Redesign Decision
During the March 2026 review, the team discussed updating the Integra and Sodexo cashless one-pagers beyond a simple logo swap. The current sheets use a circular-bubble layout; the preferred direction is to adopt the template used for the September conference flyers, which featured:
- Reverse ATM positioned on the right side of the sheet, facing center
- Bullet-oriented copy layout (easier to read than the circular format)
- BluePoint-branded ATM wrap on the machine itself (not just an updated screen graphic)
The exact treatment of the ATM image (full wrap, partial crop, etc.) was flagged as an offline decision between Mike Stebbins and Wade Zirkle. Once resolved, they will send specific instructions to Karly Oykhman to execute the update.
Action item: Mike Stebbins to email Karly the reverse ATM wrap/image instructions; Karly then updates the Integra/Sodexo one-pagers.
Other Collateral Notes
- All updated files are stored in the same Google Drive folders as the previous versions, making them easy to locate.
- Any additional assets discovered to need the logo update should be flagged to Karly Oykhman for a quick turnaround.
- Social media (X/Twitter) logo was not explicitly confirmed updated in this meeting — worth a spot-check.
Related
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