Brand Identity Upgrade Process
Overview
A complete brand identity upgrade is a significant design engagement that goes beyond a logo review or visual refresh. It encompasses a full overhaul of a client's brand system and is typically scoped as a one-week deliverable for the design team.
This process was first surfaced explicitly during the [1], when a complete brand identity upgrade for [2] was assigned to Yashwant Khare with a one-week deadline.
Scope
A complete brand identity upgrade is distinct from a logo review or branding audit. Key characteristics:
- Full system overhaul — not limited to logo; encompasses visual language, typography, color, and brand guidelines
- Assigned to a single design lead — ownership is clear and centralized
- One-week turnaround — treated as a focused, time-boxed sprint
- Tracked in ClickUp — tasks are created and assigned before the sprint begins; assignee should confirm visibility in ClickUp at kickoff
Process
- Assignment — Project lead (e.g., Mark) creates the task in [3] and assigns it to the design lead with a deadline
- Confirmation — Assignee confirms they can see the task in ClickUp during stand-up or via Slack
- Execution — Design lead works independently through the brand system deliverables within the one-week window
- Review — Output is reviewed by the project lead and/or account manager before client delivery
Known Engagements
| Client | Assignee | Deadline | Status | Source |
|---|---|---|---|---|
| [4] | Yashwant Khare | ~2025-10-16 | Assigned | [5] |
Notes
- During the 2025-10-09 stand-up, there was a brief clarification needed between a "logo review / branding review" and a "complete brand identity upgrade" — these are not the same scope. When assigning, be explicit about which is intended.
- Tasks should be visible in ClickUp before the stand-up ends so the assignee can confirm receipt in real time.
Related
- [6]
- [3]
- [1]