AHS Service Page Copy Audit
Overview
During the January 13, 2026 marketing sync, Gina Richardson flagged a recurring AI-generated factual error appearing in AHS service page copy: the claim that asbestos is only a risk in homes built before 1980. This date restriction applies exclusively to lead paint, not asbestos or mold. Asbestos-containing materials have no such cutoff date — homes built at any time may contain asbestos.
Sebastian Gant is responsible for auditing all service page copy to catch and correct this error, and for adding guardrails to prevent it from recurring in future AI-assisted writing.
The Error
| Incorrect (AI-generated) | Correct |
|---|---|
| "If your home was built before 1980, you should have it tested for asbestos." | Asbestos testing is recommended regardless of when a home was built. The pre-1980 date applies only to lead paint regulations. |
Why it matters: Publishing this claim on a client's service pages undermines their authority as a 25-year asbestos remediation specialist and could cause homeowners in newer construction to forgo testing they actually need.
Audit Scope & Status
- Brady's review: Approximately 50% of service page copy reviewed as of the meeting date. Brady left comments; Sebastian has implemented feedback on reviewed pages.
- Remaining pages: Sebastian to complete review of all pages Brady has not yet reached, specifically checking for the pre-1980 date reference.
- Priority pages to check: Asbestos removal, asbestos inspection, vermiculite, lead paint (confirm date is correctly scoped to lead only on that page).
Note: The asbestos removal page was found to be down during the meeting. Sebastian flagged this with Mark for immediate restoration. This page is described as the most important page on the site and should be prioritized.
Action Items
- [ ] Audit all service page copy for any instance of "pre-1980," "before 1980," or equivalent phrasing in the context of asbestos or mold risk — correct to remove the date restriction (@Sebastian Gant)
- [ ] Confirm the pre-1980 date is correctly applied on the lead paint page specifically (@Sebastian Gant)
- [ ] Add AI prompt guardrails / custom instructions so future AI-assisted copy does not reproduce this error (@Sebastian Gant)
- [ ] Restore the asbestos removal page and update any outdated references Brady flagged (@Sebastian Gant)
- [ ] Replace the outdated inspection photo on the asbestos removal page with a better image (@Sebastian Gant)
Background: Why AI Gets This Wrong
ChatGPT and similar tools frequently conflate asbestos regulations with lead paint regulations. The U.S. EPA's Renovation, Repair and Painting (RRP) Rule established 1978 as the lead paint cutoff for residential buildings. AI models appear to generalize this date to all hazardous materials, incorrectly applying it to asbestos. There is no equivalent federal construction-date cutoff for asbestos-containing materials.
Correct guidance for AHS copy: Asbestos can be present in any home or building, regardless of construction date. Testing is recommended whenever asbestos-containing materials are suspected or disturbed.
Related
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