Blog Calendar & Content Strategy
Overview
Asymmetric Marketing runs a structured blog calendar producing 3–4 posts per month, organized across three content pillars. The program is active and producing content, but faces a backlog of AI-generated posts that were de-indexed by Google due to poor optimization quality. Recovery of that existing content is now a priority alongside new production.
This pattern — publishing AI-generated content at volume without proper optimization, then losing search visibility — is a common pitfall worth documenting as a general lesson. See [1] for broader context.
Content Calendar Structure
Posts are divided across three recurring topic categories:
| Pillar | Frequency | Focus |
|---|---|---|
| General / Brand | 1–2 per month | Asymmetric-specific topics: growth marketing, AEO, industry trends |
| Environmental Services | 1 per month | Targeted content for environmental services vertical |
| Food & Beverage | 1 per month | Targeted content for F&B vertical |
This structure supports both brand authority and the ABM campaigns targeting those two verticals. See [2] for how content aligns with outbound sequences.
Current Status (as of 2026-03-18)
- Blog calendar is active and built out
- First three posts have been written and are ready for publication (pending upload to WordPress)
- Raphael is responsible for adding posts to the site
SEO Issue: De-indexed AI Content
Problem
A significant portion of Asymmetric's existing blog archive was generated with AI and published without proper SEO optimization. Google stopped indexing these posts, contributing to a measurable decline in organic traffic. The site currently shows:
- DR 55 domain rating
- 227 organic keywords
- 5,900 visitors — but traffic is trending down
- Many posts not appearing in search results at all
"A lot of the blog posts that we made with AI — eventually Google just stopped indexing them. They weren't done properly, we were just trying to hurry."
— Mark Hope
Recovery Plan
Each de-indexed post should be:
1. Reviewed and refreshed in Surfer SEO
2. Updated for quality, relevance, and proper keyword targeting
3. Submitted for re-indexing via Google Search Console
Owner: Gavin (tasked with updating and refreshing all existing Asymmetric blog content)
This is a good candidate for a repeatable content audit workflow. See [3] if that article exists.
Website Consideration
The blog content lives on the current Beaver Builder site. A full rebuild to Elementor was considered but canceled due to the risk of losing SEO value from 100+ blog posts and their internal link structure.
Decision: refresh key pages (homepage, about, etc.) within the existing Beaver Builder environment, preserving all existing URLs and content.
See [4] for full context on that decision.
Key Decisions
- Stick with current CMS — migrating 100+ posts to a new platform risks losing internal links, domain authority, and indexed content
- Prioritize content recovery over net-new volume until de-indexed posts are rehabilitated
- Gavin owns the refresh task — update all existing posts in Surfer, then request re-indexing
Action Items
| Owner | Task | Status |
|---|---|---|
| Raphael | Publish first three blog posts to WordPress | Pending |
| Gavin | Audit and refresh all existing Asymmetric blog posts; request re-indexing | Assigned |
| Avoke | Identify high-performing existing posts via Search Console to prioritize refresh order | Suggested |
| Melissa | Notify Eshak to work from current Beaver Builder staging environment | Pending |
Related
- [5]
- [4]
- [2]
- [1]