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Video Content & Notion Help Site Strategy — AviaryAI

Overview

AviaryAI is ramping up content production across two tracks: short-form video assets from a production company, and a growing library of product documentation hosted on a public Notion site (docs.helloaviary.ai). Both represent opportunities for organic growth and SEO, and both require coordination with the Asymmetric team to maximize impact.

Video Content Cadence

Owner: Justin Dwyer (AviaryAI)
Target: 3 videos per week uploaded to the shared Google Drive

Videos are produced by an external production company and currently cut to 45–90 second formats. The plan is to post them to LinkedIn first, then refresh and repost with different treatments over time. Some videos feature partner/talent testimonials and may be boosted when those partners share them on their own channels.

Workflow

  1. Justin uploads finalized video assets to the shared G Drive folder (no subfolder currently; may be organized later)
  2. Justin emails Mark and Sebastian with links when videos are published
  3. Asymmetric team handles distribution to YouTube and/or Vimeo as appropriate

Open Items

Strategic Note

Shorter cuts (30 seconds and under) are a future priority but not the current production focus. Tangential keyword topics surfaced during PPC research (e.g., "email campaign strategies for credit unions") are better suited for organic blog content than paid spend — video content could support this SEO angle over time.

Collections Journey Case Study

Status: Draft in progress — placeholder metrics need to be replaced with real data
Owner: Justin Dwyer
Next step: Justin finalizes and notifies Mark + Sebastian when ready to publish

This is the first case study in the pipeline. Additional case studies are pending client approval and impact/ROI data. When ready, Asymmetric will handle publishing to the AviaryAI website.

"Just tell us it's ready and we'll post it." — Mark Hope

Notion Help Site (docs.helloaviary.ai)

Justin built a public Notion site to consolidate client-facing documentation: product release notes, admin guides, user guides, best practices, and FAQs. It was created quickly to support a product update cycle, and the structure may evolve.

URL: docs.helloaviary.ai

Content Available

SEO Repurposing Opportunity

Sebastian flagged the FAQ content specifically as high-value for SEO — FAQs are strong candidates for structured page content and can generate featured snippet citations in search results.

Agreed workflow:
- Justin shares the full help site link with Sebastian
- Justin pings the team when new externally-safe documents are added
- Sebastian reviews for content that can be adapted into website pages or blog posts

Constraints

Longer-Term Vision

AviaryAI intends to migrate this content into a CMS that can feed their own voice AI knowledge base — "dogfooding" their product. The Notion site is a bridge solution.

Connection to Broader Strategy

Content Type Primary Use Secondary Use
Short-form video LinkedIn / social distribution YouTube SEO, website embedding
Case studies Website credibility, ABM assets Paid landing page proof points
Notion FAQs Internal client support SEO page content, blog fodder
Product release notes Client communication Thought leadership, feature marketing

All three content streams feed into the organic growth strategy running alongside the [1] and the [2].

Action Items

Sources

  1. Ppc Reconnaissance Campaign|Ppc Reconnaissance Campaign
  2. Abm Credit Unions Community Banks|Abm Strategy Targeting Credit Unions And Community Banks