Doudlah Donation Page Strategy
Overview
Doudlah Farms launched a donation page on their website offering both one-time and recurring subscription donation options. The page is live but undergoing iterative improvements: adding physical donor perks (jackets, engraved plaques), connecting to a dedicated bank account, and refining the UI to avoid confusion with the primary shopping flow.
This article captures the current state, design decisions, and outstanding work as of the March 27, 2026 sync.
Current State
- Status: Live
- Donation types: One-time (custom or pre-selected amounts) and recurring subscription
- Known issue: The subscription section appears twice on the page — duplicate to be removed
Design Decisions
Button Color
The "Donate" button in the site header sits adjacent to the "Shop Now" button. To avoid user confusion between the two CTAs, the button should use a distinct color — yellow was the preferred option discussed, as it provides contrast without clashing with the existing brand palette.
"We certainly don't want to confuse anybody with the Shop Now button." — Mark Doudlah
Separate Bank Account
Donation proceeds currently flow into the main Doudlah Farms bank account. The team agreed a dedicated account makes financial tracking cleaner and provides clearer separation for donors. This is pending Mark providing the new account details to Karly.
Donor Perks
Branded Jackets
- Jackets are at the embroiderer in Evansville and expected soon
- Mockup images with the Doudlah logo are ready; pricing is set
- Blocker: Lucy needs to confirm size/quantity availability before the item can be added to the donation page
- Once confirmed, Karly will add jackets to the page
Engraved Wood Plaques
- Engraved wood plaques with donor names, for donations of $50 or more
- Lucy is managing the plaque sourcing; a cleaned-up image (replacing an AI-generated version with illegible copy) has been prepared by Asymmetric
- Plaque image is approved to go live — Karly to add to the donation page
- Physical display location is pending completion of the new farm building
Action Items
| Owner | Task |
|---|---|
| Mark Doudlah | Email Karly the separate donation bank account details |
| Mark Doudlah | Email Lucy to confirm jacket sizes and quantities |
| Karly Oykhman | Update Donate button color (yellow) once bank account is confirmed |
| Karly Oykhman | Link donation page to separate bank account |
| Karly Oykhman | Add jackets to donation page once size/quantity info received |
| Karly Oykhman | Add cleaned plaque image to donation page |
| Karly Oykhman | Remove duplicate subscription section from donation page |
Related
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