Quarra Minge Material Feature — Client Testimonial Video
Overview
A client testimonial video from a Minge material feature was identified during the [1] September 2025 marketing review as a high-value content asset. The video was surfaced by Lincoln Durham and flagged for sharing with Asymmetric for potential distribution across the website and social media channels.
The video was part of a broader package of B-roll and supplementary material sent by the client. Lauren and Lincoln agreed that the testimonial itself was the only piece of the package with clear utility — the remaining B-roll was deemed largely irrelevant to Quarra's marketing needs.
Content & Distribution Plan
Primary use cases identified:
- Website embedding — embed the testimonial video directly on the Quarra Stone website, likely on a project or testimonial page
- LinkedIn — share as a professional credibility asset
- Instagram — share for brand visibility and audience engagement
The team agreed to focus exclusively on the testimonial video and coordinate with Asymmetric on the best placement and format for each channel.
Status
- Lauren (Quarra) is responsible for sharing the Minge video with Asymmetric
- Specific page placement on the website had not been determined as of the September 2025 call
- No timeline was set for publication
Action Items
- [ ] Lauren to share the Minge material feature video with Asymmetric (@Lauren Pomaranski)
- [ ] Asymmetric to evaluate best website placement and social media format for the testimonial video
Related
- [2]
- [3]
- [4]