Skaalen Blog Content Strategy — Assisted Living Topics
Overview
Blog content targeting assisted living and memory care topics has proven to be a meaningful driver of organic traffic for Skaalen Retirement Services. During the October 2025 monthly marketing review, Asymmetric's team highlighted specific blog posts that were generating significant search impressions and clicks — validating the strategy of publishing educational, keyword-aligned content on senior care topics.
This article captures the performance evidence and strategic rationale behind the approach, and serves as a reference for ongoing content planning.
Performance Evidence
The following blog posts were called out explicitly during the October 2025 review as top organic traffic drivers:
| Blog Post Title | Notes |
|---|---|
| What is Assisted Living? | Generating a "huge amount of clicks"; top organic keyword driver |
| What is Assisted Living for Seniors? | Recently published; already appearing in top search terms |
| What is Memory Care Assisted Living? | Performing well in organic search |
"What is Assisted Living? It's one of our blogs. And it's getting a huge amount of clicks. So that is why we do those blogs, because then people get onto your website and start clicking around."
— Melissa Cusumano, Asymmetric
These posts were surfaced in the SEO keyword report as top impressions-generating pages, alongside the homepage and careers page.
Why It Works
Assisted living and memory care are high-intent, high-volume search topics. Families researching care options for aging relatives often begin with broad informational queries ("what is assisted living?") before narrowing to local providers. By publishing content that answers these questions, Skaalen:
- Captures top-of-funnel traffic from users who may not yet know the Skaalen brand
- Establishes topical authority — improving domain credibility in Google's eyes
- Creates entry points that lead visitors deeper into the site (services pages, contact forms, etc.)
This aligns with the broader SEO principle that a strong content library improves organic keyword coverage and supports domain rating growth over time.
Current Content Cadence
As of October 2025, the team is publishing approximately one blog per month, with aspirations to increase to two per month. Blog topics are selected collaboratively with the Skaalen team (primarily Dawn Zaemisch) and are chosen to match active search queries in the senior care space.
Strategic Recommendations (from the call)
- Maintain or increase publishing cadence — moving from 1 to 2 blogs/month would accelerate organic keyword growth
- Continue focusing on educational, question-based titles — "What is X?" format performs well in search
- Expand into adjacent topics — memory care, skilled nursing, independent living, and caregiver resources are natural extensions
- Monitor top landing pages in Google Analytics to identify which posts are driving the most engaged sessions
Related Context
- Skaalen's overall website health score reached 99 as of October 2025, providing a strong technical foundation for content to rank
- Organic traffic was slightly down (~7% sessions) but still generating 1,400+ new users per month — blog content is a key contributor
- The domain rating sits at 20; a proposed link-building service aims to raise it to 40, which would further amplify the impact of existing blog content
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