Crazy Lenny's Sales Sheets
Sales sheet design for Crazy Lenny's E-Bikes product line, covering the 2.0 and 3.0 bike models. Reviewed and approved in format during the [1].
Format & Structure
- Layout: Front-and-back, single sheet
- Front: Visual design with bike imagery and key marketing copy
- Back: Technical specifications, presented as a spec chart
This format was modeled on the existing 2.0 e-guide (shared by Evan), which includes a spec chart at the bottom. Steve approved the front-and-back format and the overall look and feel during the November 3 review call.
Status by Model
2.0 Bike
- Status: Reference / complete
- Spec chart exists and is the template for the 3.0 sheet's back side
- Serves as the design benchmark for the product line
3.0 Bike
- Status: ⚠️ Blocked — awaiting spec chart from client
- Placeholder bike image on the current draft is incorrect (shows 2.0 bike); must be replaced with the 3.0 image
- Spec chart for the back side does not yet exist in Asymmetric's materials; Steve Lindenau committed to locating and sending it
- Once the spec chart is received, the 3.0 sheet can be finalized to match the 2.0 format
Open Items
| Item | Owner | Status |
|---|---|---|
| Replace placeholder image with 3.0 bike photo | Karly Oykhman | Pending spec delivery |
| Add spec chart to back of 3.0 sheet | Karly Oykhman | Blocked |
| Send 3.0 spec chart to Karly | Steve Lindenau | Pending |
Design Notes
- The spec chart format from the 2.0 e-guide should be replicated exactly on the 3.0 sheet for consistency
- If no spec chart is available from the manufacturer, an alternative layout may be needed — but the preference is to match the 2.0 format
Related
- [2]
- [3]