Doudlah Farms — B2B School Fundraiser Program

Overview

During the March 2026 marketing call, the Doudlah Farms team and Asymmetric finalized plans to build a school fundraiser program integrated into the existing B2B site. The program targets schools with cook-from-scratch capabilities and positions Doudlah Farms popcorn as a healthier alternative to typical school fundraiser products (candy bars, stale tin popcorn, wrapping paper).

The fundraiser section will live within a broader B2B materials/resources area on the site, making it accessible to school administrators, athletic departments, FFA chapters, music programs, and other school organizations.

Target Schools

Mark Doudlah specifically identified schools with cook-from-scratch programs as the highest-priority targets:

Monona (Wisconsin)
Madison Public Schools (Wisconsin)
Holmen (Wisconsin — spelled H-O-L-M-E-N)

These schools are already included (or being verified) in the B2B school email campaign. Mark and Lucy Doudlah are also being added to the campaign list so they receive the same outreach and can field questions directly.

Action item: Karly to verify Monona, Madison Public, and Holmen are in the B2B email list and confirm verification/account setup is complete. See ^[1].

How the Fundraiser Program Works

The model follows a standard school fundraiser kit structure, as described by Lucy Doudlah based on her FFA experience:

Kit sent to school — Contains individual student order sheets.
Students collect orders — Each student records what they sold (e.g., "Grandma bought 2 bags of white, 1 bag of yellow").
Administrator aggregates — All student sheets are compiled into a single order form and submitted to Doudlah Farms.
Doudlah Farms fulfills — Ships the full order to the school.
School distributes — The school (not Doudlah Farms) delivers individual orders to buyers.

This model keeps Doudlah Farms' logistics simple: one bulk shipment per school per fundraiser cycle.

Product Offerings

The fundraiser sheet will include Doudlah Farms popcorn products. The team discussed adding a gift box sampler column as a third option alongside individual bag SKUs:

Bag of white popcorn
Bag of yellow popcorn
Gift box sampler (white + yellow + potentially sunflower seeds — Lucy's call)

Pop Popcorn (the new ready-to-eat product) may be added to the fundraiser sheet once the Amazon launch is underway and velocity data is available. See ^[2].

A custom sticker idea was also raised: schools could submit their logo and Doudlah Farms would apply a booster club sticker to each bag, reinforcing the fundraiser connection for end buyers. This is a future enhancement, not a launch requirement.

B2B Site Integration

The fundraiser program will be integrated into the B2B site under a dedicated subsection, likely within a broader sales materials area. This area could also host:

Pop-up display materials
Shelf talkers for grocery/retail partners
Downloadable order forms

Action items:
- Lucy to send Karly the FFA fundraiser sheet she has on file as a reference template.
- Karly to update the existing fundraiser sheet draft based on Lucy's template and add a gift box sampler column.
- Karly to build out the fundraiser subsection within the B2B site.

B2B Site Status & Known Issues

As of the March 2026 call, the B2B site is live but not formally launched. One active bug:

Victruvian account (Megan): Checkout fails at the shipping step — no shipping options appear. Root cause is a missing account-level shipping configuration (Victruvian receives free Tuesday delivery, which must be set at the account level). Fix assigned to the dev team.

The B2B school email campaign was in progress at the time of the call, with completion and results expected the following week.

^[1]
^[2]
^[3]