AHS Mold Training Event Promotion

An email campaign to promote AHS's upcoming mold training event, led by Bob Stigsell. The campaign targets trade contractors who commonly encounter mold in their work and would benefit from AHS's expertise.

Event Details

Campaign Strategy

Target Audiences

The email should go to lists for the following contractor types — these are trades that regularly encounter mold conditions in their work:

• Realtors — frequently deal with mold disclosure and remediation referrals
• Drywallers — encounter mold behind walls and on framing
• Insulators — attics are a high-frequency mold location; insulators are often first to find it

Note from Gina: "We find a lot of mold in attics. A lot of mold in attics. So, insulators." School lists are a lower priority — AHS has only remediated school mold once or twice historically.

Positioning

Frame AHS as a trusted information source and educator, not just a vendor. Bob's training history is a credibility signal — the email and any supporting content should reference that AHS teaches contractors, not just serves homeowners.

This aligns with the broader ^[1] contractor page SEO strategy: positioning AHS as the go-to resource when contractors encounter hazardous materials problems in the field.

Assets Needed

• Flyer: Gina Richardson (AHS) is creating a flyer for the event. Asymmetric should request this asset before drafting the email, or use it as a visual anchor in the email body.
• Email copy: To be drafted by Sebastian Gant and scheduled once flyer details are confirmed.
• Calendar block: Event should be added to the AHS marketing calendar.

Action Items

• [ ] Gina Richardson — Create flyer for Feb 20 mold training (date, time, location, presenter)
• [ ] Sebastian Gant — Schedule email campaign to realtor, drywaller, and insulator lists once flyer is ready
• [ ] Sebastian Gant — Add Feb 20 mold training to AHS marketing calendar

Related

• ^[2]
• ^[3]
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• ^[5]