BluepointATM Stadium & Arenas Email Campaign

Overview

BluePoint ATM developed a targeted email campaign aimed at stadium and arena operators as a vertical-specific outreach effort. As of the Oct/Nov 2025 marketing review, the campaign's status in HubSpot is unresolved — it appears unsent, with no delivery data or engagement metrics visible. The campaign was flagged as requiring immediate investigation.

This campaign is part of a broader "sniper approach" strategy to reach high-value venue operators, running in parallel with a direct mail effort targeting the same list.

Campaign Status

Issue: No Delivery Data in HubSpot

During the review meeting, Melissa Cusumano flagged that the Stadiums & Arenas email campaign appeared unsent inside HubSpot, with no metrics available — no send count, open rate, click-through rate, or bounce data. The root cause was not identified during the meeting.

Possible explanations to investigate:
- Campaign was drafted but never scheduled or sent
- Campaign was sent but HubSpot reporting is misconfigured or delayed
- A HubSpot sync or permission issue is suppressing metrics visibility (related to the broader ^[1] identified in the same review)

Targeting Approach

The contact list for this campaign was extracted from existing BluePoint prospect data. The strategy described by Melissa Cusumano was a "sniper approach" — highly specific targeting of stadium and arena decision-makers rather than broad outreach. When the LinkedIn ads campaign is reactivated, the same audience segment is a candidate for LinkedIn lead gen form targeting.

See also: ^[2]

Action Items

• [ ] Melissa Cusumano — Investigate Stadiums & Arenas email status and metrics in HubSpot; report findings to Wade and Mike
• [ ] Melissa Cusumano — Provide final cost estimate for the companion direct mail campaign, including postage

Related

• ^[3]
• ^[4]
• ^[5]