Doudlah Farms WECA Chili Lunch Donation & B2B Marketing

Overview

In January 2026, Doudlah Farms donated 169 units of Dark Red Kidney beans to the Wisconsin Early Childhood Association (WECA) in support of their annual Chili Lunch program — a statewide initiative where childcare facilities host chili cook-offs for families and staff. The donation was structured as a B2B marketing opportunity, pairing physical product with a flyer linking to the new Doudlah Farms B2B ordering portal.

This initiative was discussed in detail during the ^[1].

Donation Details

WECA distributes beans to 169 participating childcare facilities, which then host their own chili cook-off events during February (Wisconsin Chili Lunch is celebrated February 26th, or any day in February).

Prize Structure

Doudlah Farms is donating beans as prizes for the cook-off competition:

• 1st Place: 25 lb bag of beans
• 2nd Place: 5 lb bag of beans
• 3rd Place: 5 lb bag of beans

Prize details are to be communicated to Catherine Hansen and included on the marketing flyer.

Marketing Execution

Flyer

• Jason Doudlah will send Karly Oykhman the existing Wisconsin Food Hub one-sheet flyer for adaptation.
• Karly will edit the flyer to:
• Address the WECA/childcare audience specifically
• Add a chili cook-off message ("Good luck!")
• Include prize tier information
• Add a QR code linking to the Doudlah Farms B2B ordering portal
• Flyer will be printed (169 copies) at the UPS Store in Stoughton on a fast-turnaround basis.
• Target completion: by Wednesday, January 7, 2026.

B2B Portal Integration

The WECA donation is being used as a soft launch vehicle for the ^[2]. The QR code on the flyer will direct childcare facility managers to create an account and place wholesale orders directly. The B2B site is expected to be fully ready by the time the cook-off events occur in February.

Email Campaign

• Karly will draft a targeted email campaign directed at the 169 childcare facilities.
• Messaging will emphasize:
• Wisconsin-grown, organic, regenerative farming
• Cost savings vs. canned beans
• Ease of ordering via the B2B portal
• The existing Wisconsin schools list (gathered from prior conferences) will also be used for a broader school outreach email.

Social Media & Blog Content

• Jason will request photos from WECA and participating facilities (children cooking, eating, competing).
• Content will be used for:
• A dedicated blog post on the Doudlah Farms website
• Social media posts (Instagram, Facebook) tagging participating facilities where possible
• Note: most childcare facilities maintain Facebook pages and require parental photo waivers, which may facilitate tagging.

Strategic Rationale

This donation serves multiple business objectives simultaneously:

1. Brand awareness among 169 childcare decision-makers who are potential repeat wholesale buyers.
2. B2B portal seeding — the QR code gives facilities a direct path to place future orders without going through Amazon or DTC channels.
3. Content generation — photos and stories from 169 cook-offs provide months of authentic social and blog material.
4. Database building — Catherine Hansen is expected to provide contact names, addresses, and emails for all 169 facilities, which will be added to the B2B CRM and email list.

"The goal is, obviously, to get each one of these places, seeing that they did it once, to order and offer beans every week." — Jason Doudlah

Action Items

Related

• ^[3]
• ^[4]
• ^[5]