Cordwainer Memory Care Lead Generation Campaign

Overview

Cordwainer has two Google Ads accounts — one managed by a previous agency, one provided to Asymmetric — causing confusion and triggering asset/campaign disapproval notification emails to the client. Sebastian is consolidating these into a single account and building a memory care lead-generation campaign using historical data from the legacy account.

Background: Dual Account Problem

The client inherited a Google Ads account from a prior agency and separately granted Asymmetric access to a different account. This created two active accounts running in parallel, resulting in:

• Disapproval notification emails confusing the client
• Conversion tracking set up in the wrong account (Asymmetric had configured goals in the account they were given access to, not the legacy one)
• Unclear ownership of historical campaign data and assets

Resolution: Sebastian obtained access to the previous agency's account. The plan is to treat one account as the canonical account going forward, migrate relevant assets, and use historical performance data to inform the new campaign.

Campaign Plan

• Campaign type: Lead generation
• Focus service: Memory care
• Strategy: Leverage historical data from the old agency account to inform targeting, bidding, and creative decisions before launching in the consolidated account
• Parallel workstream: Campaign is being built alongside the Cordwainer website migration; the memory care campaign is intended to run in the background while the new site is completed

Dependencies & Blockers

Action Items

• [ ] Set up conversion goals and events in the consolidated Cordwainer Google Ads account (@Mark)
• [ ] Review historical data from legacy account to inform memory care campaign targeting (@Sebastian)
• [ ] Coordinate campaign launch timing with website migration completion (@Sebastian)

Related

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