Google Ads Advertiser Verification — A New Dawn & Shine

Overview

Google periodically requires advertisers to complete an advertiser verification process within their Google Ads account. Both A New Dawn Therapy and Shine Marketing are subject to this requirement. As of the October 2025 check-in call, the Shine account had an active verification deadline of November 8th.

This process is managed under Billing → Advertiser Verification in the Google Ads interface.

Process

Log in to the Google Ads account.
Navigate to Billing in the left sidebar.
Select Advertiser Verification.
Answer the prompted questions — typically straightforward identity/business questions.
Submit any requested supporting documents (e.g., business registration, ID).

Google's AI may initially flag a submitted document, requiring a follow-up through Google Ads support. This is a known edge case and not the typical outcome.

Cadence

Verification is not a one-time event. Google re-triggers the process periodically — estimated roughly every six months, though the exact cadence is not fixed. Accounts should be monitored for new verification prompts.

Deadline (Active)

Account	Deadline	Status
Shine Marketing	November 8th	⚠️ Action required
A New Dawn Therapy	Not yet triggered	Monitor

Notes from Client Call (2025-10-09)

"They have a deadline of November 8th set. I just got an email about the Shine one... Usually it's not too hard, but we can see this on our admin. So, yeah, if you have any questions about that, let us know."
— Sebastian Gant

The Asymmetric team has admin-level visibility into both accounts and can monitor verification status.
If the automated document scan fails, the resolution path is to contact Google Ads support directly.
Katie (client) does not need to manage this herself; the team handles it on her behalf.

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