Google Ads Search Campaign Setup — Overhead Door

Documentation of the search campaign launch for ^[1], including approval blockers encountered, early performance data, and steps taken to resolve platform-level issues.

Background

Google Ads search campaigns for Overhead Door Madison had previously struggled to gain approval. As of the March 2026 marketing review, some campaigns were finally approved and serving, though on a "limited" basis due to ongoing disapproval flags on other ad sets.

Campaign Status (as of 2026-03-18)

Leads generated by approved campaigns are routed to dedicated GoHighLevel landing pages and automatically entered into the client's CRM pipeline, triggering notifications to the Overhead Door team.

Initial Performance

Despite limited reach due to partial approvals, early results were strong:

• Conversions: 3
• Conversion Rate: ~13%
• Sample Size Note: Small — campaigns had only recently begun serving at time of review

A 13% CVR is well above typical search campaign benchmarks (~2–5% for local service businesses), suggesting strong keyword-to-landing-page alignment. This should be treated as directionally positive but not statistically conclusive until volume increases.

Approval Issues

Google's ad approval process flagged multiple campaigns, leaving them in a "disapproved" or "limited" state. The specific policy triggers were not fully resolved at the time of the meeting. This is a known friction point for home services advertisers, particularly those operating under a franchise or licensed-dealer model (which can trigger brand/trademark policy reviews).

Resolution approach: Sebastian scheduled a direct call with Google Ads support to escalate and work through the blockers manually.

Action Items

• [ ] Call Google Ads support to resolve disapproved campaign flags (@Sebastian Gant)
• [ ] Monitor conversion volume as more campaigns gain approval
• [ ] Report updated CVR and cost-per-conversion at next meeting (2026-04-01)

Related

• ^[2]
• ^[3]
• ^[4]