BluePoint — HubSpot Product Dropdown Sync Failure

Overview

During a January 2026 marketing sync, BluePoint (Wade Zirkle) reported that the "Product" dropdown field on website forms was not populating into the corresponding HubSpot contact property. All other form fields (name, phone, email) were syncing correctly. The failure was confirmed via a same-day test submission on the Reverse ATM landing page.

This is a critical routing dependency: the Product field is the trigger for automated lead assignment — Cash ATM leads route to Wade, Reverse ATM leads route to Mike Stebbins. Without it, leads land in a general pool of thousands of contacts and require manual sorting, creating risk of lost or delayed follow-up.

Related meeting: ^[1]

Root Cause

Likely a field value mismatch between the form options and the HubSpot property options. The form was updated to use specific option labels, but the HubSpot "Product" dropdown property was not updated to match exactly. HubSpot dropdown fields require an exact string match to map correctly from form submissions.

A secondary contributing factor: the HubSpot property contained legacy options ("Battery Kiosk," "Digital Advertising") that had no corresponding form values, which may have caused the mapping to fail silently.

Affected Forms

• Reverse ATM landing page (confirmed failing via test submission)
• Likely all forms site-wide that include the Product dropdown, including state page contact forms

Resolution Plan

Assigned to: Karly Oykhman (Asymmetric)

1. Troubleshoot the sync failure

Audit the HubSpot form integration mapping for the Reverse ATM landing page and confirm whether the field internal name and option values match exactly between the form and the HubSpot property.

2. Consolidate HubSpot Product property options

3. Migrate existing leads

Any contacts currently categorized as "Battery Kiosk" should be re-categorized to "Other Kiosk" during the field consolidation. Wade and Mike confirmed this migration is acceptable.

4. Update state page contact forms

The contact forms on all 10 state pages need the Product dropdown added (matching the main site form) before those pages go live. See ^[2].

Lead Routing Logic (for context)

Product = "Cash ATM"     → assigned to Wade Zirkle
Product = "Reverse ATM"  → assigned to Mike Stebbins
Product = "Other Kiosk"  → (TBD / general pool)

This routing is automated in HubSpot. When the field does not populate, leads default to the general contact pool and must be manually triaged — a process that risks delays and lost opportunities given the pool size.

Notes

• Wade described the general contact pool as "thousands of contacts" — manual triage is not a viable fallback.
• The fix should be verified with another test submission after the HubSpot property is updated.
• This issue surfaced the same day as the state page review; the state page forms should not go live until the Product field sync is confirmed working.