Gravity Forms + PayPal Integration with Conditional Logic

Overview

When a WordPress site needs to collect user information and process variable-amount payments through PayPal, the cleanest approach is a single Gravity Form with conditional logic that routes to the appropriate PayPal payment based on the user's selection. This avoids adding new plugins, centralizes data collection, and keeps the backend manageable.

This pattern emerged from work with ^[1], where the existing Square/WP EasyPay setup could not integrate with PayPal, and standalone PayPal buttons failed to capture the contact and purchase information needed for fulfillment.

The Problem This Solves

Payment workflows for events or partnerships often have two competing needs:

Information capture — who is paying, what they're buying, contact details for invoicing and follow-up
Payment processing — routing the correct dollar amount to the payment processor based on what was selected

A naive approach splits these into two separate steps (a form, then a payment button), or creates one form per product/tier. Both create friction and data fragmentation.

WP EasyPay does not support PayPal as a payment gateway, so sites using it cannot simply swap in a PayPal button without rebuilding the forms. Standalone PayPal buttons (generated from the PayPal dashboard) handle payment but capture no structured contact data on the WordPress side.

Recommended Pattern

Single Form, Conditional Payment Routing

Build one Gravity Form that:

Collects all required contact/company information (name, company, email, etc.)
Presents a dropdown or radio selection for the product/partnership tier
Uses conditional logic to show the correct PayPal payment field or redirect based on the selection

User fills out contact fields
    ↓
User selects partnership tier (e.g., Birdie, Eagle, Title Sponsor)
    ↓
Conditional logic fires:
    - If "Birdie" → trigger PayPal payment for $X
    - If "Eagle"  → trigger PayPal payment for $Y
    - If "Title"  → trigger PayPal payment for $Z
    ↓
Submission captured in Gravity Forms entries
PayPal payment initiated

Why Gravity Forms (Not WP Forms Premium)

If Gravity Forms is already installed on the site, use it — avoid adding a new plugin
Gravity Forms supports PayPal Add-On for payment routing
All submissions are stored in the Gravity Forms entries view, giving a single place to export contact + purchase data
Conditional logic is a native Gravity Forms feature, no custom code required

Implementation Notes

Prerequisites

Gravity Forms with the PayPal Add-On (check license tier — PayPal Standard is included in most)
PayPal business account with payment buttons or API credentials configured
Existing WP EasyPay forms should be deprecated and removed after migration to reduce plugin bloat

Form Structure

Field	Type	Notes
First / Last Name	Text	Required
Company Name	Text	Required for invoicing
Email	Email	Required
Phone	Phone	Optional
Partnership / Item Selection	Dropdown or Radio	Drives conditional logic
Payment	Gravity Forms PayPal field	Shown/hidden by conditional logic

Conditional Logic Setup

In Gravity Forms, use Pricing Fields with conditional visibility rules tied to the selection field. Each pricing field corresponds to one product tier and is shown only when that tier is selected.

Alternatively, use the PayPal Add-On feed with conditional logic at the feed level to route different amounts based on form field values.

PayPal Processing Fee Consideration

Known limitation: PayPal does not support passing processing fees to the buyer at checkout. Square (and some other processors) allow adding a surcharge to the customer's total. If absorbing processing fees is a business concern, this must be accounted for in pricing or communicated to stakeholders before migrating away from Square.

What Doesn't Work

Approach	Problem
Standalone PayPal button on a page	No contact data captured; no WordPress-side record
WP EasyPay + PayPal	WP EasyPay does not support PayPal gateway
Custom code to bridge EasyPay + PayPal	Fragile, hard for non-developers to maintain
One form per product/tier	Scales poorly; data scattered across many entries
WP Forms Premium	Adds a new plugin when Gravity Forms already exists

Client Example

Didion runs an annual golf outing with multiple partnership tiers (Birdie, Eagle, Title Sponsor, etc.) and add-on silent auction items. Previously, Square/WP EasyPay handled payments but could not be migrated to PayPal. A standalone PayPal button test failed — clicking it returned a "thank you" confirmation without redirecting to PayPal or capturing any user data.

The proposed resolution: one Gravity Form with conditional logic to capture contact info and trigger the correct PayPal payment per tier. This eliminates the need for 60+ individual payment forms and keeps all submission data in one place.