Pima LinkedIn Outreach Arrangement

Overview

Asymmetric has engaged Pima as an external lead generation partner. Pima's role is to identify and qualify prospective clients via LinkedIn outreach and convert that interest into booked discovery meetings. Asymmetric pays a flat fee per valid meeting delivered — the closing responsibility stays entirely with Asymmetric.

The kickoff call with Pima was scheduled for Wednesday, 2025-10-01, with both Mark Hope and Sebastian Gant attending.

How It Works

Targeting — Pima uses LinkedIn Sales Navigator to identify ideal client profiles matching Asymmetric's target market (established businesses, roughly $2M–$50M revenue, growth-focused leadership).
Cold Outreach — Pima sends outbound messages on LinkedIn, leading with pain-point framing (e.g., stagnating revenue, unclear marketing ROI).
Meeting Set — When a prospect agrees to a call, Pima books it on Asymmetric's calendar.
Payment Trigger — Asymmetric pays Pima $500 per valid meeting — defined as a prospect who could plausibly become a client. Meetings that don't meet that bar are not compensated.
Conversion — Closing the meeting into a paid engagement is Asymmetric's responsibility.

"Every time they set up a meeting with us that's a valid client that could potentially be a customer, we pay them $500. So they're selling meetings for $500 a piece."
— Mark Hope, 2025-09-29

Qualification & Accountability

The $500-per-meeting model creates natural accountability: if Pima consistently delivers meetings that don't convert, the arrangement ends. Mark was explicit about this threshold:

"If we don't convert some of those meetings, then obviously we'll quit working with them."

Pima's onboarding questionnaire — described as "voluminous" — was seen as a positive signal that they approach outreach methodically rather than spraying generic messages.

Fit with Asymmetric's Sales Model

The Pima arrangement is designed to feed the top of Asymmetric's ^[1]. Meetings generated by Pima are the entry point into the consultative sales process:

Pima fills the top of the funnel (awareness → consideration)
Asymmetric handles the pipeline (consideration → close)
The ^[2] ($950 strategy session → $3,500 growth blueprint → $5,500/mo retainer) gives Asymmetric flexible entry points once a meeting is booked

This also addresses the pipeline consistency problem Mark described: without active outbound, project revenue ebbs and flows unpredictably. Pima provides a systematic, ongoing source of top-of-funnel activity.

Parallel Arrangement

Around the same time, Mark was also approached by a UW student proposing a similar commission-based meeting-setting arrangement using a custom outreach algorithm. That conversation was exploratory; no formal agreement was mentioned.

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