AHS Social Media Strategy
Social media content strategy for [1], covering platform selection, content approval workflow, and messaging standards established through the September 2025 monthly review.
Platforms
AHS is active on Facebook and LinkedIn. Posts are drafted by the Asymmetric team, reviewed by AHS (Gina Richardson), and scheduled after approval. The first two October posts were approved and scheduled during the 2025-09-30 meeting.
Content Approval Workflow
- Asymmetric drafts posts and shares for client review
- Gina reviews and provides feedback (minor edits, factual corrections)
- Sebastian applies changes and schedules approved posts
- Remaining posts in the batch are approved on a rolling basis before their publish dates
Approved Messaging Standards
The following standards were confirmed or updated during the September 2025 review:
| Element | Standard |
|---|---|
| Years of experience | "25 years" (as of 2025; previously "23 years") |
| Service area | "Madison area" (not just "Madison") |
| Social proof | Include "Backed by 200+ five-star reviews" where appropriate |
| Structural damage copy | Peeling paint bullet point should include "structural buckling" |
October 2025 Post Review
Three posts were reviewed in the September 30 meeting:
- Post 1 — Updated to "25 years of experience" and "Madison area"; social proof line bolded. ✅ Approved
- Post 2 — Added "structural buckling" to the peeling paint bullet point. ✅ Approved
- Post 3 — Pending final feedback; to be approved separately before publish date
November posts are queued to be mocked up for the next review cycle.
Content Themes
Posts should reflect AHS's core service lines and trust signals:
- Asbestos testing and removal — educational content, safety awareness
- Mold inspection and remediation — seasonal relevance, health messaging
- Social proof — reviews, years in business, service area coverage
- Events and training — link to the [2] when relevant
Notes
- Sarah Smith video testimonial content (once produced) is intended for repurposing across social platforms. See [3].
- PPC and organic social are complementary; mold-related content has been performing strongly across both channels. See [4].
- Client preference is to avoid using "AHS" as a standalone abbreviation in public-facing copy, as new visitors may not recognize it.
Related
- [5]
- [6]
- [3]
- [4]