Doudlah Farms Reddit Ads Exploration

Overview

During the 2026-02-25 weekly ops call, the team identified Reddit ads as a potential low-cost, highly targeted channel for Doudlah Farms. The hypothesis is that bean-related subreddits represent a concentrated, intent-rich audience that could be reached cheaply compared to Google or Amazon advertising.

This article captures the rationale, scope, and next steps for evaluating Reddit ads as a new channel.

Status: Research phase — Karly assigned to assess viability before any budget is committed.

Rationale

Mark raised Reddit ads unprompted while reviewing the Google Shopping feed and discussing ways to grow website sales beyond the current plateau (~$8.6k/month in February 2026, flat month-over-month).

Key reasons the team found the channel worth exploring:

• Subreddit targeting allows ads to run within specific communities (e.g., r/beans, r/preppers, r/EatCheapAndHealthy) where users are already discussing the product category
• Relatively low CPMs compared to Google and Meta, particularly for niche subreddits
• High contextual relevance — users in bean-related threads are self-selected buyers or enthusiasts, not cold audiences
• Untapped channel — Doudlah Farms has no prior Reddit ad history, so there is no sunk cost or legacy structure to work around

"I like the idea because I've been reading about them and they say that they're relatively cheap and they're really super targeted, right? Because you're just running ads for that particular thread or subreddit."
— Mark Hope, 2026-02-25 call

Scope of Research

Karly is tasked with completing a viability assessment before any test budget is proposed to the client. The research should cover:

1. Subreddit Identification

• Find subreddits with meaningful audience size and activity related to:
• Dry beans / legumes
• Bulk food / pantry staples
• Homesteading, prepping, or food storage
• Healthy eating / plant-based diets
• Evaluate subscriber counts, post frequency, and engagement quality

2. Reddit Ads Platform Review

• Confirm minimum budget requirements and available targeting options (subreddit, interest, keyword)
• Review ad formats available (Promoted Posts, Display, etc.)
• Assess whether conversion tracking can be set up for the Doudlah Farms website

3. Competitive Landscape

• Check whether any direct competitors (e.g., Palouse Brand, other bulk bean sellers) are currently running Reddit ads

4. Proposed Test Structure

• Recommend a small initial test budget and campaign structure
• Define success metrics (CPA, ROAS, or traffic-based depending on platform constraints)
• Present findings and recommendation to Mark before launch

Context: Current Paid Channel Mix

Reddit ads would complement, not replace, existing Doudlah Farms paid channels:

See also: ^[1] and ^[2].

Action Items

Related

• ^[3]
• ^[1]
• ^[2]