Trachte DoorHallway Meta Campaign
Overview
As of the October 3, 2025 check-in, a Meta Ads campaign for Trachte's DoorHallway product was built out and staged for launch. The campaign mirrors the display creative already running in Google Ads, extending reach to Meta's audience network. The campaign was not yet active at time of meeting — launch was pending budget confirmation and delivery of a downloadable video file.
The parallel [1] LinkedIn campaign for DoorHallway was also discussed; see [2].
Campaign Setup
| Parameter | Value |
|---|---|
| Platform | Meta Ads |
| Product | DoorHallway |
| Daily Budget | $10/day |
| Ad Types | Static display graphics + video |
| Status at meeting | Built, not yet active |
Creative
- Static graphics — existing DoorHallway display ads ported from Google Ads
- Video — available as a YouTube link only at time of meeting; a downloadable file was needed before Meta could ingest it
Budget Structure
Two options were discussed:
- Campaign-level budget ($10/day total) — Meta allocates spend between graphics and video automatically based on performance signals
- Ad set-level split ($5/day each) — separate ad sets for graphics and video, giving explicit control over spend per format
The team agreed to monitor both formats and let performance data guide future allocation. The split-budget approach was noted as the path to take if more granular control became necessary.
Key Decisions
- Launch at $10/day as the initial test budget
- Run both static and video creatives simultaneously to compare performance
- Allow Meta to optimize allocation initially; revisit ad-set-level splits if needed
- Campaign targets the self-storage audience — intended to complement, not duplicate, the LinkedIn campaign which targets commercial property owners
Action Items
- [ ] Sebastian Gant — Obtain downloadable video file for DoorHallway (YouTube link is insufficient for Meta upload)
- [ ] Sebastian Gant — Activate campaign once video file is received and budget is confirmed
- [ ] Team — Monitor performance of graphics vs. video after launch; review at next meeting (October 17)
Context & Notes
- The DoorHallway Meta campaign is part of a broader multi-channel push that includes Google Display, Meta, and LinkedIn
- Robyn noted that comparing Meta and LinkedIn performance will be a useful signal for how the self-storage audience responds across platforms
- Sebastian flagged that Meta's campaign-level budget advantage (Advantage+ budget) means the platform will naturally favor whichever creative performs better — useful for an initial test but worth overriding if one format needs a guaranteed floor
Related
- [3]
- [2]
- [4]