Trachte FSSA Trade Show Campaign — Meta Ads
Overview
Meta ad campaigns for the FSSA trade show were drafted as of the January 26, 2026 PPC/SEO sync. The campaign covers both Track B and Track Right product lines. As of that meeting, the ads were blocked from launch pending two missing pieces: booth numbers and dedicated landing pages.
This is one of three major trade shows identified as high-priority for Trachte's 2026 event calendar. ISS was noted as another significant show for both Track B and Track Right.
Campaign Status
| Item | Status |
|---|---|
| Meta ads drafted | ✅ Done |
| Landing pages (Track B) | ⏳ Pending — Miranda to create |
| Landing pages (Track Right) | ⏳ Pending — Miranda to create |
| Booth numbers | ⏳ Pending — Sebastian to look up |
| Ads live | ❌ Blocked |
Blockers
1. Booth Numbers
Sebastian noted he did not have the FSSA booth numbers for Track B or Track Right at the time of the meeting. He committed to looking them up and sending them via email. Ad copy will reference the booth number directly (e.g., "Visit us at Booth #___").
2. Landing Pages
Miranda confirmed she would create new, dedicated landing pages for both Track B and Track Right for the FSSA show. These are required before the ads can go live.
Creative Direction
For graphics, the team agreed to use general self-storage building imagery rather than show-specific branded artwork. Jessica clarified that for trade show ads, they typically use whatever imagery is available rather than custom show-provided graphics.
"In Sebastian's case, you can just use that to self-storage show, so just use any self-storage building images."
— Jessica Rudnicki
Miranda noted that historically FSSA was a significant Florida-based show, though the prior year it had been combined with SSA in Orlando.
Action Items
- [ ] Sebastian Gant — Look up FSSA booth numbers for Track B and Track Right; send to Miranda via email along with ad copy
- [ ] Miranda Strong — Create landing pages for Track B and Track Right for the FSSA show; send booth numbers to Sebastian once confirmed
Related
- [1] — Trachte client overview
- [2] — Parallel Meta ad campaign for spring seminars, also blocked pending location/graphics
- [3] — Broader ad graphics refresh planned for mid-March 125th anniversary launch
- [4] — Source meeting notes