BluePoint ClickUp-Asana Sync Integration Proposal
Overview
During the February 2026 monthly marketing review, Asymmetric proposed a two-way sync integration between their internal ClickUp workspace and BluePoint ATM's Asana instance. The goal is to improve project visibility and reduce reliance on email as the primary coordination mechanism.
This proposal emerged as Asymmetric was nearing completion of a significant internal ClickUp restructuring, making it a natural moment to revisit cross-platform transparency with clients.
See also: [1] | [2]
Proposal Details
| Field | Detail |
|---|---|
| Tool type | Two-way sync platform (ClickUp ↔ Asana) |
| Monthly cost | $65/month |
| Free trial | Available before committing |
| Sync capabilities | Task titles, deadlines, tags, comments, custom fields |
| Direction | Bidirectional — both teams can read and write |
How It Would Work
- Asymmetric manages work in ClickUp; BluePoint manages work in Asana
- The sync layer mirrors tasks, deadlines, comments, and custom fields between the two platforms in real time
- BluePoint team members can view progress, leave comments, and make edits directly in Asana without needing ClickUp access
- Asymmetric sees those updates reflected in ClickUp automatically
Why Two-Way Sync Matters
One-way sync alternatives were evaluated and ruled out — they would only surface information in one direction, which would not meaningfully reduce the coordination overhead that currently falls on email threads.
Current State
As of the February 2026 call, all Asymmetric clients coordinate via email. BluePoint would be the first client to use a platform-based project management integration. Asymmetric acknowledged this is new territory and noted they have done as much vetting as possible ahead of the proposal.
BluePoint uses:
- Asana — project management
- HubSpot — marketing and sales CRM
Decision Status
Pending. BluePoint (Wade Zirkle and Mike Stebbins) agreed to discuss internally and provide a decision the following week.
Wade noted the tradeoff: some workflows are simple enough that email is easier, while high-collaboration projects benefit from a shared platform. The team wanted to assess which category most of their Asymmetric work falls into before committing.
"Some stuff is really easy on email and a project management app complicates it, and then vice versa — some stuff is really great when there's a huge amount of collaboration."
— Wade Zirkle
Next Steps
- [ ] Karly Oykhman — Email the ClickUp-Asana sync proposal document to Wade and Mike; request a decision by the following week
- [ ] BluePoint (Wade / Mike) — Discuss internally and respond with go/no-go on trialing the integration
- [ ] If approved: initiate free trial before committing to $65/month subscription
Related Notes
- Asymmetric's ClickUp restructuring was nearly complete at the time of this proposal (~2 weeks remaining)
- If BluePoint declines, the current email-based workflow continues unchanged
- ABM strategy and other forward-looking initiatives discussed in the same meeting may increase collaboration complexity, potentially strengthening the case for platform sync over time — see [3]