AHS SEO Copy Refresh

Overview

In December 2025, Asymmetric completed a keyword-driven rewrite of Advanced Health & Safety's website copy as part of the 2026 organic growth strategy. The refresh targets improved rankings for asbestos and mold remediation terms in the Madison, WI market. The updated copy was delivered for client review via Google Docs ahead of the January 2026 site update.

This effort is included in the existing Asymmetric retainer — no additional cost to AHS.

What Changed

Keyword Integration

• Conducted page-by-page keyword research to identify high-volume search terms related to asbestos removal, mold remediation, lead paint, and related services.
• Incorporated target keywords naturally into existing and new copy.

Content Expansion

• Several pages had thin content; new paragraphs were added to increase depth and relevance.
• FAQs were added to each service page, aligned to the likely search intent of that page's visitors. FAQs are a known driver of featured snippet and "People Also Ask" placement.

Standardized Page Structure

• Page order was inconsistent across the site (e.g., some pages led with company info, others with service definitions). Copy was reorganized into a consistent flow:
  1. What the service is / why it matters
  2. AHS's approach and credentials
  3. Service-specific details
  4. FAQs

Review Process

Client feedback is collected via Google Docs comments and suggestions:
- Highlight any text → click "Add a comment" to flag concerns or questions.
- Edits made in suggestion mode will appear as tracked changes (deletions won't remove text immediately — they appear as suggestions for Asymmetric to accept or reject).

Gina Richardson (AHS) is the primary reviewer. Feedback was requested before the January 2026 site update.

Strategic Context

This copy refresh is the first major SEO push of 2026, supporting the broader ^[1] organic growth strategy. It complements:
- ^[2] — dedicated pages for plumbers, remodelers, flooring contractors, etc.
- ^[3] — January blog and social content driving traffic to mold remediation pages.
- Video testimonials (in production) — planned for a case study page once editing is complete.

Key Contacts

Status

• [x] Keyword research complete
• [x] Revised copy drafted and shared in Google Docs
• [ ] Client review and feedback (Gina Richardson)
• [ ] Revisions incorporated
• [ ] Copy published to live site

Notes

• Bob Stigsell (AHS owner) has emphasized asbestos as the primary service focus for 2026; copy should reflect this priority.
• Mold is the secondary focus — Gina noted it is "creeping" in importance and has its own demand drivers.
• The site should consistently reinforce the Madison, WI geographic signal throughout copy.