Conversion Tracking Setup — A New Dawn & Shine
Overview
Conversion tracking has been configured for both A New Dawn Therapy and Shine Marketing as part of the foundational SEO and Google Ads setup. The goal is to measure meaningful user actions on each site so that ad performance and organic traffic can be evaluated accurately.
This work feeds directly into [1] and informs keyword bidding strategy based on which actions users actually complete.
Tracked Conversion Events
A New Dawn Therapy
| Event | Status | Notes |
|---|---|---|
| Homepage page view | ✅ Active | Baseline engagement signal |
| Contact form submission | ✅ Active | Form goes to email inbox via WPForms |
| Click-to-call | ⚠️ Pending | Button needs to be added to site |
| Click-to-email | ⚠️ Pending | Button needs to be added to site |
Shine Marketing
| Event | Status | Notes |
|---|---|---|
| Homepage page view | ✅ Active | Baseline engagement signal |
| Contact form submission | 🚨 Broken | Forms not reaching email inbox — high-priority bug |
| Click-to-call | ✅ Active | Clickable phone number already present on site |
Implementation Notes
Tooling
Conversion events are tracked through Google Analytics and Google Tag Manager. Tags are configured to fire on specific user interactions (button clicks, form submissions, page loads) rather than relying on passive pageview data alone.
Why Click-to-Call and Click-to-Email Buttons Are Required
Phone numbers and email addresses rendered as plain text cannot be tracked as conversion events. To capture calls and emails as measurable actions, each must be implemented as a clickable element (an <a href="tel:..."> or <a href="mailto:..."> link, or a styled button). Without this, those contact methods are invisible to Analytics and Tag Manager.
"Part of that is the way that calls and emails are formatted here. We can't track them if they're not a button or aren't a specific action that you can take." — Sebastian Gant
Contact Page Hierarchy Recommendations
Conversion tracking is only useful if users are directed toward trackable actions. The team discussed restructuring contact pages to prioritize tracked interactions.
A New Dawn Therapy
- Primary CTA: Contact form (above the fold on the contact page)
- Secondary: Direct email address (below the form)
- Header: Click-to-call button in the top navigation or header bar
- Rationale: Form submissions are preferred because they route to email and are fully trackable. Direct email links are a fallback.
Shine Marketing
- Primary CTA: Click-to-call (Katie expressed preference for phone contact)
- Secondary: Contact form
- Rationale: Call is the preferred inbound channel; form fill is a secondary option for users who don't want to call.
Known Issues
🚨 Shine Contact Form Not Delivering to Email
Contact form submissions on the Shine Marketing website are not arriving in the email inbox. This has been confirmed by Katie Geiser. A New Dawn Therapy's form (also WordPress/WPForms, same Gmail Workspace account) works correctly, suggesting the issue is specific to the Shine site configuration or its Bluehost hosting environment.
- Owner: Sebastian Gant
- Priority: High — form submissions are a primary tracked conversion and a real lead channel
- Context: Katie has previously attempted to resolve this with Bluehost support without success
See also: [2]
Referral Traffic Tracking
Katie noted that some leads arrive via external referral sources (insurance panel directories, provider referrals) rather than directly through the website. When a user arrives from an external site, Google Analytics captures this as a referral event via UTM source attribution, provided tags are correctly configured. No additional setup is required for standard referral tracking, but specific referral sources can be monitored in the Acquisition reports.
Related Articles
- [3]
- [4]
- [5]
- [2]