Skaalen Domain Rating Boost Campaign
Overview
The senior living client (Skaalen/Scallon) has a current Domain Rating (DR) of 12. The target is 30, which Mark assessed as achievable with a modest link-building investment. A $200 link-building campaign was previously attempted but appears to have lapsed or failed to execute properly. The plan is to re-run it.
This initiative was discussed in the context of dismissing an SEO solicitation from "AdLead to Conversion" (Sean Bolton), which claimed competitors Milestone Senior Living and Stoughton Meadows were outranking the client. The solicitation was identified as a low-quality phishing-style cold email — the client's actual SEO health is strong (health score of 100) and their 300-person waitlist confirms effective marketing performance.
Context
- Client situation: 300-person waitlist; Dawn (client contact) expressed satisfaction with current marketing results
- Current DR: 12
- Target DR: 30
- Ranking reality: Google rankings are location-dependent; the client ranks #2 in Stoughton when searched from that area
- Solicitation dismissed: AdLead to Conversion uses scrapers to generate cold outreach; their claims about competitor rankings were not validated
Campaign Details
| Field | Detail |
|---|---|
| Campaign type | Link-building |
| Budget | $200 |
| Goal | Increase DR from 12 → 30 |
| Status | Re-running; previous attempt lapsed |
| Targeting note | Exterior renovations as anchor/context |
Action Items
- [ ] Mark Hope — Email SEO vendor to re-run the $200 DR boost campaign; confirm exterior renovations as the target context
- [ ] Melissa Cusumano — Reply to Chris (client contact) explaining geo-dependent rankings, strong SEO health score, and the 300-person waitlist as evidence of marketing effectiveness; note the solicitation is a common scraper-driven cold email tactic
Related Notes
- DR 12 → 30 is a meaningful but achievable jump for a local senior living facility
- The client is not in a crisis SEO situation; this is an opportunistic improvement
- Link-building at this scale is a low-risk, low-cost enhancement to an already-healthy SEO foundation
- Competitor Kettle Park was noted as lower quality; a billboard near their location was previously used as a conquest tactic
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