AviaryAI Video & LinkedIn Content Strategy

Developed during the ^[1] weekly sync on 2026-03-18, this strategy addresses two gaps: an underutilized YouTube channel and a dormant company LinkedIn page. The plan repurposes existing video assets across both channels to build brand awareness in the credit union market.

Context

AviaryAI has accumulated 12+ case study videos and several product demo recordings, but these assets were largely sitting unused — only a handful of demo clips were published to YouTube, with no SEO optimization. The company LinkedIn page was inactive, relying entirely on reposts of founder Blessin's personal content. This strategy activates both channels with minimal net-new production effort.

YouTube Channel Revamp

Phase 1: Optimize What's There

The existing YouTube videos (primarily homepage demo recordings) need a baseline facelift before new content is added:

• Titles: Rewrite to include target keywords (e.g., "Outbound Voice AI for Credit Unions," "AI Member Outreach")
• Descriptions: Add keyword-rich descriptions with external links back to the AviaryAI website to generate backlinks and drive traffic
• Thumbnails: Design new branded thumbnails to improve click-through rate and visual consistency

Phase 2: Upload Case Study Videos

AviaryAI has 12+ case study/testimonial videos (stored in Vimeo) that are not on YouTube. Uploading these is a high-priority quick win:

• Justin to provide hard MP4 files for all 12+ case study videos
• Justin to grant Asymmetric high-level manager access to the YouTube channel (Asymmetric team account was previously added; confirm permissions)
• Karly to upload, title, and optimize each video upon receipt

Access Requirements

LinkedIn Content Strategy

Company Page Activation

The AviaryAI company LinkedIn page has been inactive — no original posts, only reposts of Blessin's personal content. The plan:

1. Draft a company page content calendar — Karly to develop, with posts scheduled or staged for Justin's review before publishing
2. Repurpose video assets — Break case study and demo videos into short clips for native LinkedIn video posts; link all posts back to the website
3. Coordinate with personal accounts — Align company page posts with Blessin's and Aaron's personal content calendars to create a coherent presence

Personal Account Alignment

• Blessin Abraham has a planned content calendar (built via Claude) covering the rest of the year — Aaron to request he share this with Mark and Karly for alignment
• Aaron Grossman is developing his own LinkedIn post plan — to share with Mark and Karly as well
• Company page posts should complement, not duplicate, personal account content

Blessin Account Management (Proposed)

Mark proposed that if Blessin shares his LinkedIn credentials, Asymmetric could post, update, and comment on his behalf — useful given his large following and limited time. This would be handled by a real person (not automated). Aaron and Justin to raise this with Blessin directly.

Note: LinkedIn automation tools (e.g., Phantom Buster) were discussed but deprioritized due to reliability concerns.

Company Invites / Shares

Encourage team members — especially Blessin, given his follower count — to use LinkedIn's company invite and share features to grow the company page audience as new content is published.

Relationship to SEO

This video strategy connects directly to the broader ^[2] effort:

• YouTube descriptions with external links contribute backlinks to the AviaryAI domain
• LinkedIn posts link back to the website, driving referral traffic
• Video content on YouTube can rank independently for target keywords (e.g., "outbound voice AI credit union")

Action Items

Related

• ^[3]
• ^[4]
• ^[5]
• ^[6]