AHS Website Health Audit

Summary of website health metrics and SEO performance for Madison Asbestos, as reviewed in the ^[1] marketing meeting on 2026-02-24.

Health Score

A 99% Ahrefs health score is near-perfect and difficult to achieve. The score reflects the absence of crawl errors, broken links, and orphaned pages. The A+ security rating confirms that HTTP security headers are correctly configured. Both scores are actively maintained — any regressions are caught and corrected during routine audits.

"It's kind of like going to a doctor visit — they take a look at everything and highlight if there's anything there." — Sebastian Gant, paraphrasing Mark's analogy

AI Citations

• Google AI Overviews: 17 citations (current)
• ChatGPT: 0 citations (current)

17 Google AI citations is a meaningful baseline. The 0 on ChatGPT is a known gap and an active target. The strategy to close this gap is adding structured FAQ sections to service pages, location pages, and contractor pages — formatted as direct Q&A so AI models can easily extract and cite them. See ^[2] for the planned content phases driving this.

"AI is kind of lazy, so if there's specifically a question somebody's asking and we've structured it to where that's a question on our FAQs with a direct answer, that's what it's going to use as its main source." — Karly Oykhman

Domain Rating

Domain rating is described as "decent" with clear room for improvement. Domain rating is primarily driven by the quantity and quality of backlinks (other sites linking to the AHS site). A higher domain rating signals authority to Google, which benefits both organic rankings and Google Ads quality scores.

Levers to improve DR:
- New blog content attracting organic backlinks
- Location pages and contractor pages generating referral links
- Case study page providing a linkable, high-value asset

Organic Traffic & Keywords

Both organic keyword count and organic traffic are trending upward as of the audit date. The planned content expansion (location pages → service page FAQs → contractor pages) is expected to accelerate this trend by targeting additional long-tail and local search queries.

Related

• ^[2] — three-phase content plan driving SEO and AI citation growth
• ^[3] — ad optimization work running in parallel
• ^[4] — source meeting