Bluepoint Website Health Report
Overview
Following client feedback expressing dissatisfaction with website maintenance (focused primarily on front-end issues), a comprehensive backend audit and optimization pass was completed on the Bluepoint website. The site is now in excellent technical health across security, performance, and SEO dimensions. This report documents the work completed and current state metrics, intended to demonstrate proactive backend stewardship that clients typically cannot see on their own.
Context: Bluepoint's concerns centered on visible front-end issues. The strategy is to present backend metrics to build trust and demonstrate that significant optimization work is ongoing beneath the surface. See [1] for broader account context.
Current Health Metrics
Security
| Metric | Before | After |
|---|---|---|
| SSL Rating | Flexible (no hardening) | A+ |
| Pingbacks | Open / unsecured | Hardened |
| Security Headers | Missing | Created |
SSL was hardened to an A+ rating (verified via SSL Labs or equivalent). Pingbacks were secured to prevent abuse. Full security headers were added.
Performance
| Metric | Before | After |
|---|---|---|
| Database Size | 42 MB | 34 MB (−20%) |
| Orphan Data Cleaned | — | 8.5 MB removed |
| Artifact Table Rows | ~18,000+ | Deleted |
| Stale Options | — | 28 removed |
| Cache Preload | Off | On |
| Sitemap Preload | Off | On |
| Lazy Load iFrames | Off | On |
Database was reduced from 42 MB to 34 MB — a 20% reduction — by removing 8.5 MB of orphan data, deleting 18,000 artifact table rows, and clearing 28 stale options entries. Preloading (cache, sitemap) and lazy-loading of iFrames were enabled for speed improvement.
Lighthouse performance scores are strong; mobile scores are lower than desktop, which is expected behavior.
SEO
| Metric | Before | After |
|---|---|---|
| Pages with Meta Descriptions | 72% | 98% |
| Images with Alt Text | — | 89% |
| Ahrefs Health Score | — | 100% (zero errors) |
| H1 Tags Missing | 1 | Resolved |
Meta description coverage was increased from 72% → 98% across all pages. Alt text coverage sits at 89% — the remaining gap is attributable to non-image file types (PDFs, documents) where alt text cannot be applied, making ~89–90% the practical ceiling.
The Ahrefs Health Score is 100% with zero crawl errors. Remaining Ahrefs "warnings" (e.g., slow pages) are artifacts of the crawler hitting multiple pages simultaneously and do not reflect real user-facing performance.
Work In Progress
Alt Text — Bulk AI Generation
The Alt Text AI plugin (kept deactivated when not in use due to memory overhead) was activated to bulk-generate alt text for the remaining ~30 pages flagged as missing it. The plugin auto-generates descriptive alt text for all eligible images. Once complete, alt text coverage will approach near-100% for all image assets.
This was demonstrated live during the [2] pre-call sync.
Presentation Strategy
Bluepoint clients tend to focus on front-end appearance and may not be aware of backend maintenance activity. The recommended approach for client calls:
- Lead with the Ahrefs 100% health score — it's a single, credible, third-party number.
- Show the SSL A+ rating — visually clear and easy to understand.
- Walk through the database reduction — the 42 MB → 34 MB story is concrete and quantifiable.
- Live demo the Alt Text AI bulk generation — demonstrates active, real-time optimization.
- Acknowledge the front-end concerns — don't dismiss them; pair backend strength with a plan for front-end follow-through.
On calls, Karly will cue Mark to present the backend report directly: "Mark, do you want to show them what we've been doing on the back end?"
Related Issues Surfaced During Audit
- Call answering gap: Only 55% of qualified calls answered; most missed calls occur 5–9 PM. See [3].
- Form submission double-counting: Suspected duplicate logging from Gravity Forms + HubSpot integration inflating submission counts (~99 entries likely ~50 unique). Mark is investigating. See [4].
Related
- [1]
- [2]
- [3]
- [4]