Citrus America 2025 Website Refresh Planning

Overview

A website refresh for Citrus America has been in discussion and is now being formally scoped as part of the 2025 strategy. The topic surfaced during the ^[1] and will be a key agenda item at the ^[2].

Melissa noted that the design team (now formally embedded with AAG) is eager to execute a refresh and has existing assets from a prior concept to build from.

Current Status

• Decision: Not yet made — refresh scope and direction to be finalized at the Dec 17 strategy meeting.
• Existing assets: Melissa has a sitemap, developer mockups, and a user flow from a previous concept (created approximately January of the prior year). These will be shared with Miriam before the strategy call.
• Trigger: Miriam noted she visited the site recently and identified areas that need updating, independently arriving at the same conclusion.

Prior Concept Assets

Melissa previously developed a detailed sitemap and had a developer build out mockups. Key elements from that prior work include:

• Sitemap structure: Organized around equipment categories (e.g., juicers, X-Pro) and a potential accessories/shop section.
• Product page flow: Designed with Jay; included a hero image for X-Pro, the 8000-series, and (now-discontinued) Citrus Wedger. The flow explored whether product lines should be broken out into separate pages.
• Shop/accessories section: Mockup included a potential e-commerce section for accessories with pricing.
• Navigation: A revised nav was drafted; will need updating to reflect the current product lineup (Citrus Wedger has since been discontinued).
• User flow: Detailed flow for the products page, showing how visitors would move from category to individual product.

Note: The Citrus Wedger is no longer in the product lineup and must be removed from any refresh work. The X-Pro launch status should be confirmed before finalizing the product hierarchy.

Key Discussion Points for Dec 17 Strategy Session

The following questions were raised or implied during the December call and should be addressed at the strategy meeting:

1. Product page structure: Should product lines (e.g., juicers vs. accessories) be broken into separate top-level pages, or remain consolidated?
2. Shop/accessories section: Is there appetite to add an e-commerce or accessories ordering capability?
3. Navigation overhaul: What is the current desired nav structure given product changes since the prior concept?
4. X-Pro placement: Where does X-Pro sit in the hierarchy, and is it ready to be featured prominently?
5. Scope and timeline: Full rebuild vs. targeted refresh; what can realistically be executed in Q1 2025?

Stakeholders

Action Items

• [x] Melissa — Send Miriam the sitemap, developer mockups, and user flow before the Dec 17 strategy call (due EOD Dec 4, 2024)
• [ ] All — Attend 2025 strategy session on Dec 17 at 4 PM ET to finalize refresh direction
• [ ] Melissa — Update sitemap to reflect current product lineup (remove Citrus Wedger, confirm X-Pro status) before or during strategy session

Related

• ^[3]
• ^[4]
• ^[5]
• ^[6]